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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Online Sales, Promotional Offers Drive Black Friday Gift Card Sales

Quick Service, Fast Casual Restaurants Fare Best During Non-Traditional Year

Newton, MA– December 2, 2020 – Paytronix Systems, Inc., the most advanced digital guest experience platform, examined Black Friday Restaurant Gift Card Sales and found that while they were down across the full-service sector, quick service and fast casual restaurants either held steady their 2019 sales or saw an increase in spend over last year. December purchases typically account for upwards of 50% of annual gift card sales and the first weekend traditionally acts as a barometer of upcoming trends throughout the holiday season.

Paytronix analyzed the anonymous aggregate gift card sales for more than 175 brands between Friday, November 27, and Sunday, November 29, 2020. Paytronix identified the following changes in 2020 Black Friday gift card sales when compared to those for 2019:

  • The number of cards sold declined by 30.1% across all restaurant sectors.
  • Quick Service card sales declined by 3.6% on Black Friday, but the amount loaded onto those cards increased by 4.6% Over the rest of the weekend, the number of cards sold increased by 0.7%, while the overall spend decreased by 1.8%.
  • Fast Casual sales were mixed, with some concepts showing big declines in card sales, while others tripled sales thanks to rich bonus offers.

The small gains over 2019 in Quick Service sales appeared to be related to e-gift and bonus promotions, though overall e-gift sales declined.

“The more upscale the restaurant, the greater the decline we saw in gift card sales during the Black Friday shopping weekend,” said Paytronix Head of Data Insights Lee Barnes. “This likely means that fewer people will be giving restaurant gift cards as a gift, almost certainly because of the Covid-19 pandemic. Instead, shoppers seem to be focusing on those cards that have bonus cash promotions, possibly as a gift to themselves.”

This trend indicates that restaurants may see a much lighter gift card season than in years past.

“Restaurants should consider alternative ways of driving guests back to make up for the loss in gift card sales,” said Paytronix President and CEO Andrew Robbins. “Subscriptions represent a novel form of recurring revenue that gives guests a reason to come back for repeat visits, much like a gift card. The difference is that subscriptions present opportunity for renewal and to invite the guest to build a relationship with the brand on an ongoing basis.”

This Black Friday gift card sales analysis is the first stage of a larger holiday gift card data analysis that will publish later this month. This research will supplement the Paytronix Annual Gift Card Sales Report: 2020, which surveys over 200 brands about their annual gift card sales over the course of the year. Paytronix offers an in-depth look into holiday gift card sales, sales by channel and service type, anticipated redemption and new insights on eGift cards. With the online ordering industry expanding, the Report also examines the impact of gift cards redeemed online.

Methodology 

Following trends in closed-loop restaurant gift card sales, the Paytronix Black Friday Gift Card Sales Research includes data from gift card sales on November 27, 2020, and includes 182 brands. The majority of the brands are full-service restaurants.

Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com.

 

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