Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data. The restaurant service types included in the data set are multiunit quick-service, fast-casual, casual dining, and fine dining. The report provides a comparison of sales by channel, including in-store, third-party retail and corporate sales. All data is sourced from gift card sales processed by Paytronix between January 1st, 2016, and December 31st, 2019, with redemption data extending through March 20th, 2020.
The report includes the following key findings:
- 2019 experienced gift card sales growth from 2018 with a 1% increase in total gift card sales
- In-store sales accounted for 50.9% of all gift card sales in 2019, a slight increase of 0.6% over 2018.
- However, during the holiday season, in-store sales attributed 53.04% of all sales, overtaking popularity of third-party retailers from November 1 through December 24
- Almost 6% of e-gift cards are redeemed on the same day as purchase.