Our Annual Loyalty Report Is Now Available - Download Here!

Annual Gift Card Sales Report: 2020

In this year's report gain insight into both physical and e-gift card sales across quick-service, fast-casual and full-service restaurants.

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Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data. The restaurant service types included in the data set are multiunit quick-service, fast-casual, casual dining, and fine dining. The report provides a comparison of sales by channel, including in-store, third-party retail and corporate sales. All data is sourced from gift card sales processed by Paytronix between January 1st, 2016, and December 31st, 2019, with redemption data extending through March 20th, 2020.

The report includes the following key findings:

  • 2019 experienced gift card sales growth from 2018 with a 1% increase in total gift card sales
  • In-store sales accounted for 50.9% of all gift card sales in 2019, a slight increase of 0.6% over 2018.
  • However, during the holiday season, in-store sales attributed 53.04% of all sales, overtaking popularity of third-party retailers from November 1 through December 24
  • Almost 6% of e-gift cards are redeemed on the same day as purchase.

Download your copy of the Gift Card Annual Report now!

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Loyalty Report 2023 Hero
Our Annual Loyalty Report Is Now Available.

Elevate your marketing strategies with insights from our latest report! Discover key trends, such as surging loyalty memberships, boosted check sizes for loyal customers, the effectiveness of email in driving guest visits, and the impact of returning to the office on loyalty rewards. Uncover how loyalty has forged deeper connections with guests in our timely, must-read report.

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