Is your loyalty program ready for 2023? 

Annual Gift Card Sales Report: 2020

In this year's report gain insight into both physical and e-gift card sales across quick-service, fast-casual and full-service restaurants.

Giftcard Report 2020 Hero

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data. The restaurant service types included in the data set are multiunit quick-service, fast-casual, casual dining, and fine dining. The report provides a comparison of sales by channel, including in-store, third-party retail and corporate sales. All data is sourced from gift card sales processed by Paytronix between January 1st, 2016, and December 31st, 2019, with redemption data extending through March 20th, 2020.

The report includes the following key findings:

  • 2019 experienced gift card sales growth from 2018 with a 1% increase in total gift card sales
  • In-store sales accounted for 50.9% of all gift card sales in 2019, a slight increase of 0.6% over 2018.
  • However, during the holiday season, in-store sales attributed 53.04% of all sales, overtaking popularity of third-party retailers from November 1 through December 24
  • Almost 6% of e-gift cards are redeemed on the same day as purchase.

Download your copy of the Gift Card Annual Report now!

X Separator
X
CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

X

Paytronix uses cookies to deliver the best possible experience to you. In order to continue using this website, you agree that we may store and access cookies on your device.

Ok, I understand Privacy Policy