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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Steal These Subscription Ideas

Steal These Subscription Ideas

Given the potentially meaningful return on investment you can see with subscription programs, it makes sense to want to jump in with gusto. But what exactly does that entail? 

As we’ve covered in a previous blog post, there are several different models when it comes to subscription-based services, but those are only starting points. Like loyalty programs, subscriptions are completely customizable based on your restaurant or c-stores and its customers. 

Whether launching a subscription program for the first time or freshening up an existing one, here are some ideas that can set you apart from the competition:

  • Member Perks: Occasional, unadvertised specials that apply only to subscribers can make customers feel like they’re part of an exclusive club. For example: Minneapolis restaurant owner Matty O’Reilly offers a dining membership at several of his eateries, and has offered 2-for-1 drinks at every visit during certain months. He also makes sure to do “members only” rewards on a regular basis.
  • Limited Memberships and Waiting Lists: Since the dawn of restaurants and retail, the allure of limited availability has driven more purchases, and subscriptions are no different. Limiting memberships for easy loss leaders like free coffee doesn’t make sense, but it does for higher-ticket items like entrees and meals. With those, advertising that there are “only a few more memberships available” could entice those who remain undecided by making the program feel exclusive.
  • Referral Bonuses: Rewarding subscribers for telling their friends to sign up is another time-tested approach that works very well for subscriptions. Panera Bread found great success this summer when the brand offered three months of their coffee subscription for free to guests who got two friends to subscribe.
  • Free Intro Period: Creating a limited subscription sign-up time can bring aboard members who are hesitant about commitment to a monthly program. For example, the Panera coffee program offers an initial free period for about two months, with credit cards automatically charged after a certain date. GrubHub also launched a subscription service in February,  offering a free 14-day trial of the service. The delivery aggregator even put a fun spin on sign-ups by extending the trial to 30 days if customers could show they were switching over from a competitor’s program.
  • Free Shipping: Expanding a subscriber base beyond local customers means you can open exponential new possibilites while still controlling inventory. Katz Deli’s monthly box of New York favorites is a prime example: it allows subscribers to change what’s in their box based on what the deli has available. At a local level, this could take the form of faster delivery. For example, UberEats offers to deliver food 15 minutes faster for a higher fee—although that’s not part of a subscription now, it could easily be bundled into one. Similarly, GrubHub’s subscribers get free delivery in addition to other perks like 10 percent cash back on dollars spent at certain restaurants.
  • Adding on to Loyalty Programs: Appealing to customers who are already in your loyalty program can not only increase the chances they’ll stay in the program, but also potentially boost their purchasing power. For example, c-store RaceTrac began offering a new monthly fuel subscription program in June, giving loyalty program members savings of 10 cents per gallon on the first 40 gallons and three cents per gallon afterward. 

Playing around with different ideas like these can help to refine what your subscription offers to customers, and as long as you’re tracking the results, you can get insight into what works best over time.

Want to learn more about subscriptions? Download our ebook, Subscriptions: The Next Level of Loyalty, for insights on why subscriptions drive loyalty and enhance differentiation, and how you can get started by launching your own program—with technology tools that make it easy.

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