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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Subscription Models You Need to Consider

Subscription Models You Need to Consider

We’ve come a long way since the days when subscriptions covered only magazines and newspapers. From entertainment and fashion to consumer goods and meal kits, subscriptions have been steadily gaining traction in numerous industries for several years — and that includes restaurants and c-stores.

The model can be used in different ways.  One common example involves asking customers to pay upfront for services or meals redeemed later. For instance, Olive Garden’s Never Ending Pasta Pass is paid in advance, and then customers redeem their “pass” at every visit. 

But this is far from the only model available. The flexibility of subscriptions allows you to tailor your options based on your store or restaurant’s needs, then adapt your subscription quickly to take advantage of factors like seasonal preferences, customer interest, or promotion of higher-priced meals, services, or products. 

Four to Consider

Within the breadth of subscription types, there are four main models that can form the basis of a program:

  • Item: This is based on a specific product or item, and it’s usually a minimal-cost loss leader that prompts additional purchasing. Although it may be a less expensive item, that doesn’t mean it can be anything. The more popular an item might be, the more this model works. For example, the MyPanera+ Coffee subscription from Panera Bread ties their program to one of the chain’s most-ordered items. That subscription also includes iced coffee and hot tea, to bring more variety to subscribers. 
  • Free Delivery: This model can be used when delivery costs seem to be preventing purchasing or lowering sales volume. For restaurants, this might take the form free delivery within a certain radius. If a restaurant already has free delivery to some extent, a subscription can expand that territory while offsetting added costs. 
  • Online Discount: As a way to encourage customers to use online ordering, a subscription service can make online discounts a central part of subscribers’ experience. This can be adapted based on percentage, dollar amount, or specific item. For example, those in the program might get a choice of free appetizers, 10% off every order, or a $25 “credit” that can be applied to online orders only. 
  • Insider Perks: This model can be a hybrid that blends together several aspects of member benefits, such as free delivery plus online discounts, but with an emphasis on time-limited deals. Alternatively, it can offer modest discounts with occasional big advantages for subscribers only. The point is to make members feel like they’re part of an exclusive club, and rewarded for their loyalty.

Want to learn more about subscriptions? Download our ebook, Subscriptions: The Next Level of Loyalty for insights on why subscriptions drive loyalty and enhance differentiation, and how you can get started by launching your own program—with technology  that makes it easy.

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