Jeff Hoover

Jeff Hoover is Director of Strategy & Data Insights at Paytronix, an Access Group company, where he has worked since 2018 helping restaurant and convenience store brands turn loyalty and guest data into measurable revenue. His work centers on data-driven customer acquisition and retention, using Paytronix's segmentation, targeted marketing, and campaign analytics tools to convert non-members into guests and occasional guests into repeat, higher-frequency customers. Jeff is a frequent industry speaker, presenting sessions such as "Grit Meets AI: How Smarter Targeting Is Ending Wasted Loyalty Spend" at Outlook Leadership, and has represented Paytronix at NACS and other convenience retail and restaurant industry events. He regularly publishes analysis on first-party ordering trends, loyalty program ROI, and AI-powered guest engagement, drawing on Paytronix's proprietary loyalty and ordering data. Before Paytronix, Jeff earned his MBA from The Ohio State University’s Fisher College of Business and spent 15 years in brand management and digital marketing agency roles working with major consumer packaged goods (CPG) and retail brands. That brand strategy and digital CRM background informs his approach to loyalty program design and data activation today.