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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

3 Ways Restaurants Can Approach Offering More Vegan Options

3 Ways Restaurants Can Approach Offering More Vegan Options

Driven by the coming-of-age Gen Z, there are increasing numbers of diners who prefer dishes containing plant proteins at least some of the time. These flexitarians may no longer be satisfied with the old-standby vegetarian entrées like pasta or salads. To keep up with demand, restaurants from fast-casual to fine-dining are introducing more vegan-friendly options. Since customers can easily go online to scan menus and ratings, expanding your offer base to be inclusive of these various diets can help differentiate your restaurant from the ones above and below it in the search results.

But how can you know if your restaurant should change up the menu to introduce healthier and possibly vegetarian options? Test out these three easy ways to gauge whether your guests would appreciate more plant-based and healthy options (as opposed to having to modify existing items).

1) Offer complimentary tastings of potential new items. Select one of your locations and invite some of your best guests to form a focus group. In addition to making them feel special and that their opinions are valued, this will give you important feedback.

2) Deploy real-time surveys to guests purchasing new plant-based items on your menu. Your loyal guests are likely to provide their thoughts on areas that need improvement. By making every interaction with your guests meaningful, you can extract valuable information and use it to keep them coming back.

3) Reflect your excitement about potential new offerings on social media and through email blasts. Some of your lapsed and low-frequency guests may have reduced their visits because your menu didn’t fit their dietary preferences. If they’ve ordered vegetarian entrées in the past, let them know about your recent additions and give them an offer to sweeten the deal.

After receiving positive feedback that supports a menu change, you should educate your staff on the details and benefits of the new items. Consumers are increasingly concerned about their health and where their food is being sourced, so if you have an item that’s made with organic vegetables or locally sourced ingredients, make sure your staff can convey this powerful information to guests

 

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