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How One QSR Sold 12% More on Black Friday 2020

An Eye-Opening Gift Card Sales Story Told with Industry Data. This Data Brief explores how one QSR managed to sell 12% more in gift cards year-over-year, even during the pandemic.

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The 2020 holiday season has presented unique challenges to the restaurant industry; but in spite of a 30% dip in year-over-year sales industry-wide, one quick-service brand leveraged its CRM, promotional offers and online platform to drive a 12% year-over-year increase in gift card dollars sold over Black Friday weekend. 

December purchases typically account for upwards of 50% of annual gift card sales, marking a critical revenue driver. In this Data Brief, Paytronix Head of Data Insights Lee Barnes explains why quick-service restaurants fared best on Black Friday, and the secrets behind one successful brand’s gift card strategy.


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