Is your loyalty program ready for 2023? 

How One QSR Sold 12% More on Black Friday 2020

An Eye-Opening Gift Card Sales Story Told with Industry Data. This Data Brief explores how one QSR managed to sell 12% more in gift cards year-over-year, even during the pandemic.

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The 2020 holiday season has presented unique challenges to the restaurant industry; but in spite of a 30% dip in year-over-year sales industry-wide, one quick-service brand leveraged its CRM, promotional offers and online platform to drive a 12% year-over-year increase in gift card dollars sold over Black Friday weekend. 

December purchases typically account for upwards of 50% of annual gift card sales, marking a critical revenue driver. In this Data Brief, Paytronix Head of Data Insights Lee Barnes explains why quick-service restaurants fared best on Black Friday, and the secrets behind one successful brand’s gift card strategy.

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Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.


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