Our Annual Online Ordering Report Is Now Available - Download Here!

6 Campaigns to Drive Guest Engagement

6 Campaigns Resource Tile

Get the most out of loyalty program guest data with advanced segmentation. Achieving personalized 1:1 guest relationships requires smarter using of data. Learn what to consider when segmenting guests and what types of campaigns to use for driving the outcomes you want.

Read How Personalized 1:1 Guest Engagement Works

Mixing campaign strategies tailored to each segment, operators have improved guest engagement performance, including:

· 5.5% lift in guest visits when reminded of achieving a reward

· 15% increase in new loyalty members visiting at least three times

· 23% incremental spend when engaging potentially lapsed guests

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OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering

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