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Are You Keeping Your Loyal Guests Active?

Industry benchmarks help you determine how your brand is performing.

Benchmarking Brief Hero

The effectiveness of any loyalty program comes down to three criteria: the number of people enrolled, the percentage of members who are active and engaged, and the incremental visits and spend the program generates. Loyalty members typically spend 18-30% more than non-loyalty members, so the more active users your brand has, the better for your top line. 

This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of the program, and tips for improving activity with a few key strategies.

Download to learn more! 


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