Email can feel like a relic of a bygone digital age, but there’s a reason it’s still one of the most popular communications channels for marketers: it works. When leveraged effectively, email provides the highest ROI of any marketing tool; but first, marketers must ensure the emails are actually making it to the customer’s inbox.
In this new e-book, The Art of Deliverability: Getting Emails Where They Need to Go, we go back to basics and delve into the fundamentals of building and maintaining a successful email program to drive results. The book is filled with data on finding the email volume sweet spot, avoiding spam traps, and even Paytronix secrets to drive faster email opens.