Winner: Peet's Coffee
Best Restaurant Loyalty Launch, celebrating brands that have either launched their first loyalty program or revamped an existing loyalty program during 2017.
Peet’s Coffee Brews Up 350% Increase in Members with Relaunch of Peetnik Rewards on Paytronix Platform.
In early 2017, Peet’s Coffee moved its stored value and loyalty programs to the Paytronix platform. With a focus on the guest, cashier, and marketer, Peet’s opted for Paytronix’s robust, fault-proof SaaS platform because it can scale with Peet’s business and deliver an exceptional experience across its key users. Paytronix also developed and delivered, on-time, two custom mobile apps—one for iOS and one for Android -- enabling the guest to check in and pay with their Peet’s Card at the POS with one quick and easy scan, as well as earn points and redeem rewards. The app has had an uptime of 99.997%.