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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Paytronix Helps FriendShip Increase In-Store Visits by 5 Percent and Gallons Purchased by 18 Percent in Highly Targeted Pump-to-Store Promotions

 

Newton, MA – June 18, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that FriendShip has won the 2019 Paytronix Loyalty Award for Best Launch. In just under one year since the revamped rewards program launched, it has increased in-store visits by 5 percent and gallons purchased by 18 percent through targeted pump-to-store promotions. Additionally, it has more than doubled the percentage of its loyalty transactions and sales.

FriendShip wanted to better understand and engage its customers through a more compelling loyalty program that included one-to-one marketing, better customer segmentation, and more robust reporting. Additionally, it was looking for a way to strengthen brand awareness and trust after its recent brand refresh. It selected Paytronix to help launch a new loyalty program that promoted its new brand and created deeper connections with its guests.

In order to drive registrations, the promotions were communicated via exterior and in-store advertising and social marketing campaigns. Store managers received an incentive bonus for reaching 90-day enrollment goals, which added focus and excitement to the program during the transition from the old program to the new and improved one.

Within a year, FriendShip reported that more than 15 percent of transactions are from program members – a metric some legacy programs struggle to achieve. One new store in particular achieved 28.5 percent member transactions in less than three months after launch. FriendShip attributes the success to its marketing efforts coupled with a platform that provides the most ways for customer to join and engage with the program.

In less than one year since the launch, FriendShip has seen some impressive results, including:

  • New targeted pump-to-store promotions increased in-store visits by 5 percent and gallons purchased by 18 percent
  • The percentage of loyalty transactions and sales more than doubled with the new program
  • More than 66 percent of loyalty transactions have come from registered members, well exceeding the set goal of 50 percent
  • Overall loyalty penetration, the percentage of total transactions attributed to members, exceeded 15 percent
  • 28.5 percent penetration in less than three months in a new FriendShip Kitchen concept location, with a 3.6 percent conversion rate

“At FriendShip Stores, we know exactly how the loyalty program is performing, thanks to real-time data from Paytronix. We are able to see unique guest habits and develop custom reports that provide us fast insights so that we can react quickly if we see something isn’t working,” said Kevin Campbell, Director of Marketing at FriendShip. “Additionally, Paytronix simply works – it’s always on and works flawlessly within our technical ecosystem. We can now fully engage with our customers, which is critical in making our loyalty program a success.”

“FriendShip is a brand with its sights set on the future,” said Michelle Tempesta, head of marketing for Paytronix System, Inc. “Its product mix with an extensive selection of prepared foods coupled with its new loyalty program will propel it into strong growth and a solid future. We’re glad to help drive that.”

Read the full story on FriendShip’s award-winning launch here.

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