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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Why Domino’s Overtook Pizza Hut (and What You Can Learn From it)

Why Domino’s Overtook Pizza Hut (and What You Can Learn From it)

Whenever I Google “pizza delivery near me,” I’m overwhelmed by the number of options I have at my disposal. That’s why it’s important for any restaurant – but particularly those in highly competitive spaces – to think about what they’re offering customers that sets them apart from the competition.

When restaurant owners think about how their customers decide between them and their competitors, they often think that people’s decisions are made primarily based on food and customer experience. While that’s still true, there’s a crucial third element that consumers use to choose among their options — how restaurants use technology to facilitate guest engagement.

Let’s delve into that thought by examining two pizza chains that seem, on the surface, to be fairly similar: Domino’s and Pizza Hut. According to the people I know, the differences in food quality are negligible, as are the differences in traditional consumer experiences – the friendliness of staff, wait times, atmosphere, etc. However, the two diverged in one crucial area – the digital experience.

Earlier this decade, Domino’s made a commitment to innovative technology. The pizza brand opted to upgrade the consumer’s mobile experience, integrate its technology, and innovate its ordering process. Guests can now engage with the brand when — and how — they want to.

Thus far, this investment has paid major dividends. Its stock has climbed steadily and same-store sales have grown in that same time. However, Pizza Hut was slow to adopt and took a reactive approach to technology, as opposed to the proactive approach taken at Domino’s. As a result, Pizza Hut saw its stock dip and same-store sales fall.

Recently, Pizza Hut has launched a more robust digital loyalty program of its own. This spend-based points program touts the ability to earn “unlimited points” and allows program members to redeem points for medium or large pizzas. It’s very likely that this program is at least partly an answer to Domino’s, but whether it will have the same degree of impact is yet to be seen.

Simply focusing on technology isn’t enough guidance to help a restaurant reinvigorate its sales and bring back lapsed customers. Instead, a brand needs to marry its technology upgrades with the specific needs and wants of its consumers. We’ve put together a free, on-demand webinar to go over exactly which strategic changes Domino’s made that helped them meet their consumers’ needs and propel them to one of the leaders in the fast casual restaurant space.

The webinar, entitled “Domino’s Versus Pizza Hut: A Tale of Two Tech Strategies,” explores which technology upgrades Domino’s made that had the most impact on its business. We discuss key elements of a mobile strategy and why mobile alone isn’t enough. Finally, we go over the key metrics for building an effective technology strategy of your own.

Click here to view the presentation.

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