Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

2 min read

What You Can Learn from Fast Casual Success

What You Can Learn from Fast Casual Success

Technomic projects growth for all segments of the restaurant industry next year, with most growth in the two or three percent range. But one restaurant segment is projected to outpace the others by leaps and bounds at 7.5%… 

Today, we’re going to examine some of the reasons fast casual restaurants are beating out the other segments, and learn the tactics you can use in your own strategy—no matter your restaurant type. 

First, it’s important that we get clear on exactly what “fast casual” entails. Restaurants that fall into this segment include Panera, Freshii, Caliburger, and many more. Fast casual restaurants offer a quick dining solution with a more upscale atmosphere. 

Generally, fast casual restaurants offer healthy options, well-designed interiors, affordable quality, and flavor diversity. Beyond these elements, one of the keys that sets this segment apart is its focus on providing solutions for the time-pressed customer.  

The fast casual customer is tech savvy and busy. He or she demands convenience and wants to be in control. Fast casual restaurants have developed a wide range of innovations to give more control to their customers, from facial recognition loyalty programs to self-service kiosks. 

This focus on quality, atmosphere, and, most importantly, guest convenience has led to more and more fast casual restaurants opening up across the country, and already established brands rapidly adding locations. 

Luckily, even if your restaurant doesn’t fall into the fast casual segment, there are still important lessons to learn from them and innovations to put in place that can dial up your convenience for customers and give them more control and more satisfaction.  

Here are four things you can begin to implement now: 

  1. Efficient Apps. Your customers want to interact with your restaurant in a way that is most convenient for them and, often, that way will be via their mobile devices. An app that allows your customers to check-in, earn and redeem rewards, pay, and other such features makes it easier for people to stay involved in your loyalty program and easier for them to interact with (and purchase from) your restaurant. 
  2. Mobile Payment. An easy mobile experience is key to success, and allowing for payment via mobile devices enhances that experience. Mobile payment can allow people to pay for delivery and pick-up orders, and can also allow them to pay via their mobile devices even while at the table in your restaurant. It makes it easier for your customer to pay when and how they want to, and also ensures that they stay connected with and engaged in your loyalty program. Plus, mobile payment also ensures you’re gathering useful data about customer behavior. 
  3. Curbside Pick-Up. Allowing people to order and then get their meal without even getting out of their car demonstrates that you value your customers’ time. This offering doesn’t need to be specific to QSRs or fast casual restaurants either; both casual dining and fine dining could  add this service to their offerings. 
  4. Delivery. With more and more delivery-only companies coming on the market and with the biggest players continually increasing their speed and transparency, adding delivery options to their offerings should be something every restaurant is considering. It’s important to note, too, that 52% of delivery orders are digital, so it’s important that your website and/or app connect seamlessly with your delivery experience. 

The old saying is “if you can’t beat ‘em, join ‘em” but perhaps it’s more appropriate to say, “if you can’t BE ‘em, join ‘em.” You don’t need to be a fast casual restaurant to capitalize on the techniques fast casual restaurants are utilizing and the success that they’re enjoying. 

Focus on putting the control in the hands of your customers by enhancing your technology, and it makes it just that much easier for your customers to choose to dine with you again and again. Learn more about the fast casual segment in our latest on demand webinar, “If You Can’t Beat ‘Em, Join ‘Em by Putting the Guest in Control.”

Restaurant Loyalty Software That Grows Your Brand with Ease

Restaurant Loyalty Software That Grows Your Brand with Ease

A recent William Blair customer engagement survey found that over half of restaurant patrons don’t use restaurant loyalty programs.Only 35% of...

Read More
Loyalty Program Benefits: How Engaged Guests Drive Revenue

Loyalty Program Benefits: How Engaged Guests Drive Revenue

Given that customers expect personalized experiences and offers wherever they go, businesses with advanced loyalty programs see noteworthy increases...

Read More
Loyalty Program Design: Proven Principles to Leverage

Loyalty Program Design: Proven Principles to Leverage

Today, cultivating customer loyalty is both more challenging and crucial than it’s ever been. Designing an effective loyalty program holds the...

Read More