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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

The two kinds of spam traps, and how to avoid them

There’s no question about it: no one likes spam. After all, there’s a reason email inboxes have dedicated spam folders and entire companies exist solely to combat the pesky messages from cluttering up the primary inbox.

As well as these technologies work, every now and then, emails from reputable companies end up in the spam folder. Just consider how often automated messages include the instruction to check the spam folder if an email hasn’t arrived in five minutes.

New e-book: The Art of Deliverability: Getting Emails Where They Need to Go

Spam traps are a key tool in the constant battle against junk mail, but they can also ensnare even reputable companies, so being careful is a key part of email deliverability. Internet Service Providers, or ISPs, create spam traps as a means of identifying IP domains that are sending junk email at high volumes. There are two kinds of spam traps to be aware of.

The first is the pristine spam trap. These are email addresses that were never owned by a real person but were generated by the ISP to act as a honeypot for collecting bad actors. Because they were generated by the service provider, these email address should not receive marketing messages, because there is no real person to have opted in to mailing lists.  

If a fake account does receive a message, the ISP is able to determine that that email was likely sent from a spam account that purchased an email list or otherwise is sending emails to addresses that did not opt into messaging.

The second type is a recycled spam trap. These use email addresses that were once owned by a real person but have since been abandoned. An ISP will typically allow about 12 months of inactivity before it begins to respond to emails with an “unknown user” error message. After another six to 12 months, if the user has not used the email address at all, the ISP may recycle the email address into a spam trap, identifying senders who have continued to email the account long after the original owner stopped engaging with the messages. This is why it’s critical to remove inactive users from your mailing lists.

Here are four tips for avoiding spam traps:

  1. Don’t purchase or rent email lists
  2. Remove hard bounces from your mailing list
  3. Reengage inactive subscribers
  4. Remove disengaged subscribers after 36 months of inactivity.

For more email tips, check out the Paytronix e-book The Art of Deliverability: Getting Emails Where They Need to Go.

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