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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

1 min read

Playing the Game: How WOB Bar & Kitchen Gamified Loyalty

Loyalty gamification offers a great way to connect with the growing demographic of young, tech-savvy guests.

Simply put, gamification means applying “game play” to different aspects of the digital marketing.  When it comes to loyalty, this can happen at three levels: core, layers, and promotions.

World of Beer tackled this at the core level in which its entire program rests on a game. Gamified layers would be actions like adding badges to the program, while gamified promotions are short-lived game-based discounts, like a free offering when your favorite sports team wins.

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World of Beer is seeing smashing results with its gamified loyalty program. Founded in 2007 in Tampa, Florida as a craft beer bar that serves a variety of brews from across the world. WOB has a long-running loyalty program that awards guests $5 for every $75 spent. It then gamifies the whole program with badges and challenges.

Two recent challenges this year saw between 10-25% increases in spend and completion rates over 90%.

“Customers can earn badges when they try different beers. The badges are to honor their achievements, which they can show off to friends,” explained Cori Rosecrans, Director of Brand & Digital Marketing for World of Beer. Customers can enter challenges for their chances at more than just bragging rights. “We encourage customers to try beers and [enter for a chance to] win trips to beer capitals of the world. These challenges help highlight our [brand] differentiators and our assortment of beers.” More than fun, the challenges have produced serious results. Two recent challenges this year saw between 10-25% increases in spend and completion rates over 90%.

World of Beer’s loyalty program shapes its brand experience. At every engagement, guests climb the ranks of badge leaderboards and try their luck at life-changing prizes. As a digital engagement strategy, WOB’s gamified loyalty program keeps guests coming back and drives revenue.

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