How to Boost Your Loyalty Program Enrollment

Successful loyalty programs provide guests with multiple ways to engage and enroll. Every guest is different and each has preferred ways to interact with brands. Some of your guests may be tech fanatics who use every new feature as soon as it’s released and reject the idea of physical membership cards. Meanwhile, there may be others who don’t own smartphones and feel alienated by app-only programs. 

By offering your guests several enrollment methods, you maximize the potential of your loyalty program. Here are seven of the most effective ways to engage with guests:

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1. Mobile App - Using a mobile app is easy and guests can identify themselves at the POS via QR code, barcode, or check-in code. The downside of mobile apps is that many guests will uninstall the ones that aren’t providing value. Integrating mobile ordering or stored payment to your app makes it worthwhile for guests and enhances their connection to your brand. If your mobile app stays on a guest’s phone, you can continue to spur activity with targeted promotions and geofencing campaigns.
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Using a combination of these seven methods enables you to reach the most guests and make the biggest impact with your loyalty program. To learn more, watch our webinar on this topic, “7 of the Best Methods to Enroll More Guests,” or request a demo.

 

Jess Shelcusky

The Author
Jess Shelcusky is a marketing communications specialist at Paytronix focusing on the restaurant industry. With an MBA from Boston College and a passion for telling stories, she helps produce new content to help businesses take their marketing to the next level. When not blogging, managing the Paytronix Twitter account, or hosting webinars, she loves trivia and rewatching Game of Thrones.

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