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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Drive More Revenue With Subscriptions

Consider all of the conveniences that are available to modern consumers. They can wake up, make coffee with beans that were delivered in one day through Amazon Prime, shave with a razor from Dollar Shave Club, and get dressed in an outfit that was delivered in this month’s Stitch Fix box. As they ride to work in a prepaid Uber, they can browse articles on their phone courtesy of an online subscription to their favorite newspaper. After returning home, they can make dinner from a Blue Apron kit while listening to commercial-free music via a Spotify premium account, and then take a spin class as part of their ClassPass subscription.

As consumers, we’ve become used to subscription-based services in every aspect of our daily lives. The subscription business model has grown rapidly, increasing sales from $57 million in 2011 to $2.6 billion in 2016. Throughout the restaurant industry, several brands have successfully introduced subscription-based meals, with Olive Garden’s Never Ending Pasta Pass being a prime example. A limited number of guests could spend $100 for an eight-week pass or $300 for a full year, entitling them to unlimited servings of pasta, soup, salad, and breadsticks.

Since customers are accustomed to paying for subscriptions, more restaurants are offering subscription-styled packages. While some emulate Olive Garden in requiring guests to pay a lump sum for unlimited benefits, others, such as HuHot Mongolian Grill, have given guests the option to buy meal passes in quantities of 5, 10, or 20. There has also been an emergence of third parties like MealPal, a service that allows customers in major metropolitan areas to buy 12 or 20 prepaid lunches and redeem them at any of its participating locations. 

Here are the three primary reasons why you should consider a subscription plan for your restaurant:

  • Repeat Customers: When guests purchase a package of prepaid meals, it guarantees return visits to your restaurant instead of the competition. Guests who buy their meals in advance are going to make sure their money doesn’t go to waste.
  • Sales: When you sell a 10-meal package, the profit is realized immediately rather than over the course of someone’s next several visits. When these guests return, they can often be enticed to buy add-on items because they tend to forget about the initial cost and will be spending very little on that day.
  • Loyalty: These multi-meal passes can be integrated with your restaurant loyalty program, letting guests continue to earn points and allowing you to gain valuable insights from changes in behavior.

Introducing a subscription meal plan is just one way to boost return visits and build strong relationships with your guests. 

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