Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Why Black Friday has faded and gift card sales are going more digital

‘Tis the season – to expect a digital gift card in your email. And it was probably purchased on Cyber Monday. 

As inflation eases and December approaches, guests across the country are preparing themselves for the holidays in a time-honored tradition: purchasing gift cards. As reported in The Restaurant Gift Card Report: 2023 from Paytronix, ~45% of annual gift card sales for the year occur in the months of November and December, with a large portion of those sales occurring between Thanksgiving and Christmas Eve. Black Friday has traditionally kicked off this vital time of year, and 2023 has reason to give retailers hope, with the value of gift cards sold outpacing inflation and total cards sold rising. Gift card sales this year also point to changing consumer behavior, with digital sales continuing to increase and Cyber Monday asserting itself as the higher-volume day for gift card sales. 

In terms of total sales, restaurant gift card sellers have reason to be jolly: total dollars spent on restaurant gift cards was up 7.3% year over year, outpacing the latest reports of core inflation of 3.6% and establishing a new multi-year high. The good news continued in terms of total numbers of cards sold: over the entire weekend, the number of cards sold increased by 0.4%, with gains led by digital cards and cards for full-service restaurants. This is a reversal from last year, when the number of cards sold during the holiday season decreased. Unsurprisingly, the value per card also increased, once again highlighting the effect of inflation on gift card purchasing behavior. 

 

image-2-1024x444

Total value of gift cards sold between Black Friday and Cyber Monday increased in 2023. 

 

Digital card sales led the way, increasing 8.5%, while physical card sales dropped 2.6%. Moreover, Paytronix data shows an increase in dollars spent on cards at both quick-service and full-service restaurants, full-service restaurants were clearly the favorite with a 9.6% increase (as opposed to quick-service, which only saw a 2% increase and a decrease in the number of cards purchased). It appears that when it comes to holiday gifting, guests favor the full-service experience.  

Given the rise in digital card sales, it is unsurprising that Cyber Monday has become a larger sales day. While the value of cards sold increased on both days, largely driven by deals offered by brands, the number of cards sold dropped on Black Friday, while the number of cards sold on Cyber Monday increased.  

GC_Sold_BlackFriday_v_CyberMonday-1024x683

The number of cards sold on Black Friday decreased, while Cyber Monday saw increased gift card sales. This change was, in part, driven by brand deals. 

Together, these trends point to the need for restaurants to incorporate digital gift cards, as an integrated part of their digital guest engagement strategy. As guest purchases are driven more and more by the marketing outreach of key sales days, such as Cyber Monday, brands without a gift card marketing outreach tied to their CRM risk losing business to more forward-thinking brands. And as more and more gift cards are delivered via email as opposed to physically, the regulatory and accounting concerns around those cards make a strong payments platform essential. 

Want to catch up on all the holiday gift card sales trends? Check out our blog predicting the 5 Gift Card Sales Trends for This Holiday Season. 

What Is a Restaurant Loyalty Program?

2024 is poised to be a good year for the restaurant industry, according to the National Restaurant Association’s State of the Restaurant Industry 2024

Read More

Why You Need an All-In-One Restaurant Online Ordering Platform

While online ordering for restaurants ramped during the pandemic as a lifeline for many diners, it’s still in high demand and is becoming an industry...

Read More

Why Online Ordering for Restaurants Is a Must

People ordering food from restaurants for takeout or delivery expect more than a simple transaction. They’re also seeking an ordering experience...

Read More