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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

3 min read

What Your Restaurant Should Look for In a Gift Card Program

Gift cards outperform other marketing tools for most businesses. Unlike coupons or discounts, they are prepaid and don’t require a large investment for the business. That makes them very attractive for both large chains and independent restaurants.

Gift card programs offer many benefits, including:

  • introducing your restaurant to new customers,
  • over half of consumers using a gift card will visit more than once to deplete their card, providing additional upsell opportunities, and
  • two out of three consumers spend nearly 40 percent more than the gift card value.

Choose the right provider.Examine your restaurant and find a gift card provider that matches your needs.

We spoke with Michelle Tempesta, head of Marketing at Paytronix, and she shared some considerations:

“Find a gift and loyalty provider that provides value outside of just the gift cards. Partner with a company that specializes in gift cards, and the reporting, security, and sales channels that go along with them.”

Tempesta explains that restaurants with multiple locations should also look for gift card providers that are able to move funds from the location a card was purchased at to the one it was redeemed at. For example, a customer purchases your gift card from location A, and then redeems the gift card at location B a few weeks later. The gift card provider should be able to move the money from the purchasing location to corporate, and then release the funds to the store it was redeemed at, or  move the money from the purchase location directly to the redeemed location.

This is especially important for franchisees and large chains, where accounting for each location is completely separate.

As for security, Tempesta suggests: “Look for a gift card provider that uses registration codes, similar to a PIN, and non-sequential numbers for the cards. Sequential card numbers allow thieves to guess at card numbers until they get one right.”

Finally, ensure your gift card provider is integrated with your POS system. Your staff should be able to check the balance on gift cards at the POS.

Replenish your gift cards.

If you use the same provider for your gift cards and loyalty programs, you may be able to keep the customer data on the same account. This is important for high volume, low cheque concepts like pizza shops that sell by the slice. Your most frequent customers can take advantage of using a preloaded card in place of cash.

How it works is customers can set up their card to auto-replenish funds when their balance reaches a certain amount. For instance, if the balance on the card drops to $10, the system would automatically reload the card to $40, and charge their credit card for that $40. These cards can easily be added to an app for customer convenience.

Sell your gift cards.

Strategies for selling your gift cards will depend on the size of your program. If you are a large chain with multiple locations, you will want to have a larger distribution chain for your gift cards, where a single location may be able to run smaller campaigns.

Ensure your gift cards are displayed clearly in your restaurant. The simplest way to market your gift cards is to display them prominently for your customers to see. Train cashiers to point out cards displayed at the cash.

Run a marketing campaign promoting your gift cards. Send out box toppers, flyers, and hang signs in your store promoting your gift cards. Let your customers know that you offer gift cards. Consider treating the buyer to a special bonus, like a $5 gift card they can use themselves when they purchase a card worth over a certain amount. Consider a staff sales contest that runs in conjunction with the campaign.

Make your website gift card friendly. Offer your gift cards for sale on your website—they make great last minute e-gifts. And make sure your online ordering program allows your customers to redeem their gift cards online too.

Partner with a provider to offer your gift cards for sale in third-party stores. Sell your gift cards at local warehouse and grocery stores by partnering with distributors.

Don’t wait for the holidays. Gift card sales begin to increase mid-November, and continue upwards until December 25th, so consider timing your gift card promotions around that time. Thinking of setting up a new gift card program? While most gift cards may be sold in the run-up to the holiday season, setting up a new gift card program can take some time, so to be prepared, and to take advantage of birthdays and other gifting occasions, start now.

Gift cards are an excellent marketing strategy to introduce your restaurant to new customers, and increase sales when implemented correctly.

This post was contributed by Elizabeth Kelly, the Marketing Specialist with SpeedLine Solutions Inc. 

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