Boost Customer Loyalty with Enhanced Apple Pay Integration

Updated: November 1, 2018

Original Post: October 25, 2017

 

Apple Pay with NFC Loyalty is now live in 2,000+ locations.

Guests have an easy, secure, private way to pay and pass their loyalty identification in one NFC tap.

The speed of Apple Pay can now be combined with an incredible convenient loyalty experience for all Paytronix customers.  The recently completed integration of Apple Pay with the Paytronix Rewards Platform promises easy, secure and private mobile payments that simultaneously record loyalty data in a single NFC tap that’s fast and convenient.

“For the brand, this solution reduces the complexity and more importantly the time required for a cashier to process an order, a key metric for QSR and Fast Casual chains,” said Todd Michaud, restaurant technology consultant with Power Thinking. “For the customer, it brings loyalty functionality into the Apple Passbook, which means one less app they must navigate at check-out, greatly improving their ease-of-use. This in turn will lead to greater adoption, providing marketers with additional data to improve the program effectiveness. Any improvement like this that can positively impact the consumer, store operations and marketing is definitely a win-win-win.”

Some of the benefits that Apple Pay brings to restaurants, retailers and end users include:

Convenient Guest ID. With the NFC Apple Pay integration, guests tap their phones not only pay, but also deliver their loyalty identifier and redeem rewards.

Easy Reward Redemption. The Paytronix software automatically calculates progress to rewards and real-time reward redemption.

More Active Users. Easy identification, payment, and redemption leads to more active users, a broader, richer individualized guest purchase data set, and the ability for the merchant to drive incremental revenue with targeted offers using the Paytronix platform.

Secure Transactions. When a credit or debit card is used with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, each transaction is authorized with a one-time, unique, dynamic security code.

Fast Line Speed. One-tap for payment and loyalty means faster line speeds in restaurant locations. In stores, Apple Pay works with iPhone SE, iPhone 6 and later, and Apple Watch. 

Online shopping in apps and on websites accepting Apple Pay is as simple as the touch of a finger with Touch ID, so there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information.

“I’ve seen the Paytronix Apple Pay with Loyalty ID in action at one of Paytronix’s largest fast casual customers. This combination of mobile payment and loyalty transforms the guests’ experience,” said James Park, CEO, Garbanzo Mediterranean Fresh. “It’s convenient for both the cashier and the guest to transact with a simple phone tap. We can’t wait to get it in our stores.”

“The Apple Pay with NFC Loyalty solution makes it so easy for the guest to sign up and participate that front line staff are likely to become ambassadors of the program,” said Andrew Robbins, president, Paytronix Systems, Inc. “This innovation is just one of many you’ll see from Paytronix this year as we continue to provide technology that solves guest experience challenges for both the marketing and the operations teams.”

To see it in action, watch this video: https://www.youtube.com/watch?v=c6u2Tod3Hfo 

 

Joel Udwin

The Author
Joel is the mobile product manager on the marketing team at Paytronix. At Paytronix, Joel enjoys helping clients make the most of their mobile strategy. He is a proud graduate of the School of Management at Boston University, and loves to see the intersection of marketing and technology in action. Bonus Fact: Joel can whistle and hum at the same time!

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