Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

As restaurants reopen, they reinvent themselves

As restaurants reopen, they reinvent themselves

With even those states hit hardest by the coronavirus preparing to reopen the economy, restaurant operators are wondering what that means for their dining rooms. The close quarters that were considered intimate and vibrant just two months ago are unsafe and untenable now, meaning these businesses will have to completely reinvent themselves to continue operating in a post-Covid-19 world.

For many, that means investing heavily in technology that will minimize the contact a guest has with surfaces, from menus to door handles.

Paytronix CEO Andrew Robbins told The Boston Globe he predicts a new restaurant landscape where technology is even more prominent than it is today. He suggested we could see guests using phone apps and QR codes to access their menus and bills, and that order-ahead technology may be used for the dine-in experience in addition to takeout.

Over the last month, major brands across the hospitality industry have been announcing their reopening plans, sharing details of how they’ll keep guests safe.

Screen-Shot-2020-05-18-at-10.31.35-AM-300x148

In New York City, which saw the worst coronavirus outbreak in the country, restaurateur Stratis Morfogen was preparing to open a new concept – the Brooklyn Dumpling Shop – just before the pandemic hit. He has since completely scrapped the original concept, and has vowed that when the restaurant opens, it will be completely devoid of human interaction. Instead of counter service, patrons will find an 11-foot-high wall of lockers, each filled with hot dumplings.

ruths-chris-300x161

Others are finding ways to safely maintain the hospitality their guests are accustomed to. Ruth’s Hospitality Group announced earlier this month that it would open 12 of its 86 Ruth’s Chris Steakhouse dining rooms, with an additional 20 to 30 potentially opening over the course of the second quarter.

The chain said it had implemented changes to promote the safety of employees and guests, including requiring workers to wear masks. The company also plans to send menus to guests’ personal devices via QR codes to limit shared menu handling.

bloomin-brands-200x200

Similarly, Bloomin’ Brands had opened more than 355 of its Outback Steakhouse locations by early May, with seating capacity reduced by 75 percent. Chief Executive David Deno said Outback’s off-premise sales have enabled the company to beat its variable costs even with the reduced seating in dining rooms.

Bar seating at the open restaurants is still unavailable, and tables were moved further apart to maintain safe social distancing. Servers were retrained and are required to wear masks and gloves, and guests are asked to wait in their cars until their table is ready, eliminating the risk of crowded vestibules.

 

starbucks-286x300

In the quick-service realm, coffee giant Starbucks is in the process of opening 85 percent of its U.S. stores with an emphasis on mobile ordering, contactless pickup and cashless payments. The company is learning from its experience reopening stores in China earlier this year.

The Starbucks app, which currently has about 20 million users, will also offer new options for voice ordering and curbside pickup as the company moves toward more cashless experiences, according to chief executive Kevin Johnson.

Reopening will be a series of trial-and-error experiments for the foreseeable future as the industry adjusts to a new normal of living, but those that are flexible and thoughtful in their approach will fare best. Check this page for regular coronavirus updates.

How to Market Your Online Ordering Website for Restaurants

So, you've launched your restaurant website—congratulations! But in the vast digital landscape, how do you ensure potential customers find you amidst...

Read More

How to Market Your Online Ordering Website for Convenience Stores

So, you've launched your convenience store website—congratulations! But in the vast digital landscape, how do you ensure potential customers find you...

Read More

Online Ordering 2024 Trends: Performance Optimization

In the rush to get online during the pandemic, many operators chose simple add-on solutions from POS providers, joined third-party marketplaces, or...

Read More