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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

3 Ways to Boost Loyalty Program Enrollment

3 Ways to Boost Loyalty Program Enrollment

Loyalty programs can only succeed if people use them, which means you have to get strategic about enrollment. Customers want to quickly understand the value of signing up, and they want to do it fast. Meanwhile, employees want to know what’s in it for them if they can get people on board.

Here are three ways leading convenience stores are driving loyalty program enrollment.

1. Expand Enrollment Methods

Brands need to reach as many customers as possible in as many ways as possible. I spend countless hours designing industry-leading loyalty programs, but every program’s success requires the right number of enrollment methods. The best loyalty programs engage the masses. They reach outside the top 5-10% of customers to grow customer lifetime value and attract new customers.

Here are six popular methods of enrollment with unique advantages:

  • Mobile App: Provides immediate access to full loyalty program functionality.
  • NFC Payment: Fits seamlessly into a transaction and caters to younger customers.
  • Kiosk: Grabs the customer’s eye and prevents in-store lines.
  • Reverse Enroll: Expands marketing ability via a QR code or hyperlinked banner.
  • Text-to-Join: Enables customers to enroll on the go, and on their own time.
  • Physical Cards: Caters to older customers, and it’s fast.

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2. Promote Your Program

There are two broad steps to promote a program. First, make sure your program is easy to understand. Ideally, customers will do some of the work for you through word-of-mouth. But they’re not going to rave about terms and conditions, so make the program perks clear. Second, consider the best ways to reach your customers. No matter how much technology one puts in place, it still matters when a cashier asks, “Are you a member of our rewards program?” at checkout.

Train your employees on the value of your loyalty program, and craft FOMO messages to drive customer interest. Employees should be capable of selling a customer on the loyalty program within 5-10 seconds. A great method here is offering immediate rewards on the transaction at hand. For example: “Would you like to join our loyalty program and enjoy a free snack with your coffee if you join?”

One of our customers saw a staggering increase in enrollment after reintroducing their POS enrollment prompts (in February).

3. Incentivize Your Employees

Give your employees some skin in the game! Competitions and rewards are great ways to motivate and recognize your hardest working representatives.

Here is one way to structure incentives:

General Registration Thresholds: Any store that hits the general thresholds gets a reward.

Store All Associates Receive
25-49% More Registrations $5
50-99% More Registrations $10
100%+ More Registrations $15
A general threshold is easy to design, especially if your locations have similar enrollment rates.
One Paytronix customer launched a competition in May of 2022 and registration rates skyrocketed.

In Conclusion

In a program’s first year, you should spend 80% of your time driving participation. Make sure that you’ve covered the right enrollment methods and that your employees and executives understand the value of your loyalty program. Loyalty program success begins with your team. Develop the right internal and external messaging around your loyalty program, then find ways to make it easier for customers to join.

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