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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Loyalty Program Mistake Prevention

Restaurants commonly make three mistakes that restrict their ability to acquire new customers, keep them active, and encourage more frequent visits. You might be limiting the impact of your customer loyalty program without even realizing it, but eliminating these three things will help spur more growth.

  • Stop requiring app downloads as the only way to participate. According to a recent Harris Poll survey, 58% of respondents were less likely to join a loyalty program that required them to download an app. Another study revealed that 18% of adults in the U.S. still don’t use a smartphone. Considering the number of people who don’t want to download an app and those who are unable to, why would you make that the only method for guests to enroll? By letting more guests interact with your restaurant in the ways they prefer, you increase your ability to market to them and drive incremental visits and spend. Ideally, guests should be able to enroll at the POS, via text-to-join, and even with a physical card. A mobile app is a valuable tool, but don’t make it your only one.
  • Stop sending non-personalized emails. Your customer engagement strategy should be focused on building relationships with your guests. Sending the same generic email to everyone hinders your ability to connect with individual customers. According to SendGrid’s 2018 Global Email Benchmark Report, guests receive an average of seven emails per month per brand, with open rates of about 18%. How can you make sure that your marketing communication doesn’t become part of the 82% that guests never see? One way is by personalizing your emails directly in the subject line. When customers are only one visit away from earning a reward, including that information along with their name in the subject line will cut through their crowded inbox and influence them to visit. Getting customers to enroll is an important first step but keeping them active by communicating timely offers and promotions is what creates value for your restaurant.
  • Stop missing opportunities to target nearby guests. An effective way to increase personalization and drive more visits is by utilizing geo-targeting in your marketing strategy. If some of your customers are nearby and debating where to eat, pushing them a notification at that time may be all the prodding needed for them to select your restaurant over all of their other options. Sending targeted messages to nearby guests results in a significantly higher visit rate than cold email blasts. By reaching out when they’re already close to a location and reminding them of available rewards or promotions, you can accelerate their visit frequency and trigger valuable incremental visits.

To learn more about why you should stop doing these three things, check out our free, on-demand webinar, “3 Things to Stop Doing in 2019.”

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