A loyalty program has one purpose: increasing profits. Find out how to structure your program so that it will generate a beneficial financial return.
Building Your Loyalty Program ROI
A loyalty program has one purpose: increasing profits. Find out how to structure your program so that it will generate a beneficial financial return.
Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.
Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.
