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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024


Comp Programs: Twice the cost when not properly handled

Complimentary (comp) programs entitle guests to receive products or special discounts at your restaurants. Whether used as a goodwill gesture for guests or to extend a privilege to employees, providing comps is a part of doing business.

Many restaurants manage their comp programs by issuing paper certificates as a quick, flexible, on-the-spot solution to a comp situation. However, these paper certificates are easy targets for fraud and abuse which can greatly increase the cost of a comp program.

Others opt to use gift cards as a means to comp guests. Like paper certificates, gift cards are readily recognized, convenient to issue, and easy for guests to redeem. Unfortunately, comp programs follow distinct financial accounting procedures. Failure to isolate comp transactions from standard gift card transactions creates a “double taxation” penalty that can overstate your sales tax and income tax burden by as much as 12%!



“If a guest had a bad meal, we used to reduce their bill with a free item on the spot. We switched our comps to specially marked gift cards, which eliminated a tremendous amount of fraud. However, this created a headache for accounting and we were never able to fully correct all of the tax issues. Paytronix allows us to use comp cards the way we had always intended, controlling the issuance and redemption by inserting a discount or comp into the check.”





Comps make ideal donations for charitable events like raffles, drawings, or auctions
Employee Dining and Meals
Discounted or budgeted meal purchases can be offered to all or key employees
Guest Goodwill
Comps can be used to reward stellar guests or compensate for poor experiences
Marketing and Promotions
Comps are an effective tool for promoting store openings or attracting new visitors
Trade Compensation
Instead of being paid with cash, people like your plumber or electrician can be given comps


Common pains of comp programs: Fraud and Control


Comps typically represent 3-5% of total sales — a meaningful slice of your business — yet they are often not well controlled or properly processed. The main risks of poorly administered comp programs include fraud and abuse, as well as improper financial accounting.

Fraud and Abuse - No One Wants to Lose Money
Inadequate measurement and control of comp programs can result in fraudulent behavior. Paytronix customers report that one in 10 controllable comp dollars is commonly lost to fraud. Paper certificates lack inherent controls and are particularly susceptible. Fraud is not limited to paper-based systems, though. A discount button on your POS system without appropriate controls also invites overuse and abuse.

Improper Financial Accounting = Increased Tax Burden
Improper processing of comp transactions can also cause you needless financial losses. Recording the value of comp transactions requires specific accounting treatment. When mishandled, you will fall victim to the “double taxation” penalty.

Fundamentally, this taxation penalty occurs because the comp value is a restaurant expense, not revenue. When you fail to appropriately recognize this expense, you artificially inflate your revenues, overstate your net income, and thereby overstate your income and sales tax liability. This overstating is a costly and unnecessary expense.

Gift Cards, the Common Offender
This taxation penalty often arises when comp situations are handled by issuing a gift card. A gift card is the wrong device for comp transactions. Comp cards and gift cards are both valuable elements in retaining and attracting guests. But, they are distinctly different instruments.

A gift card is sold to guests, represents taxable revenue, and appears on the balance sheet as an accounting liability until redemption.

The value on a comp card is recognized as an accounting expense. A comp should appear as a discount that lowers the subtotal of a guest’s check and reduces the amount of tax associated with the transaction. The comp is given to a guest – not sold – and therefore should be reflected as a business expense, not as revenue.


Tale Of The Tape 


Consequences of Mixing Gift and Comp Cards

Companies not working with Paytronix have sometimes had to restate earnings to correct for improper comp treatment. This is because they could not differentiate their comp and gift card balances and were forced by auditors to expense 25% of the combined outstanding balance.

Many chains try to backout the comp transactions in their general ledger, but it is difficult to differentiate these transactions and to accurately account for the amount of comps extended. For example, some companies require that receipts be mailed to corporate for processing. This is a labor-intensive process where lost and unidentified receipts understate the true comp amounts.

Plus, you cannot back out the sales tax. States generally conduct audits based on POS reports, not general ledger data. Assigning proper tax rates gets very complex when a check has different items with different tax rates and is paid with comp and other tenders.

“Biaggi’s constantly receives requests for various types of comps. Managing these requests and keeping to budget was a real challenge. Paytronix has provided us with a platform that allows us to track comp usages and activations by type, location, manager, and server. This level of control has enabled us to feel confident with our comp card program. It has made a big difference to our senior management team and the finance staff. We even use the Paytronix reports as one of our internal performance measures.”


Paytronix offers secure, accurate comp solutions


Paytronix provides integrated solutions to guard against fraud and accurately handle the accounting complexities of your comp programs. The Paytronix reporting system also gives you detailed information about who is issuing comps and for what purpose allowing you to actively manage your comp programs.

The Paytronix comp card solutions lead the industry. We know that fraud and mishandled comp programs cost you money, so our comp cards provide you with a safe, practical way to offer complimentary value to guests while halting fraud and assuring proper accounting for every comp transaction.

How Paytronix Handles Comp Cards
Like gift cards, comp cards hold a specific dollar value. Since they are given to guests – not sold – they must be accounted for differently at both issuance and redemption. Our systems ensure that this tracking is done accurately and without manual intervention.

We ease your administrative burden by facilitating effective execution at the point of sale. Paytronix understands the accounting intricacies, and our systems have been designed to handle these complexities.

Accurately Manage Comp Redemptions for Your Guests and Your Business
When redeemed, the comp value appears as a discount and reduces the check subtotal prior to payment. This ensures that your guests recognize the benefits and you can accurately account for revenue recognition and sales tax liability.

Differentiating Comp Cards from Gift Cards
Comp cards and gift cards hold different value for your business and require different accounting treatment. Paytronix solutions enable you to separate these different programs and manage each appropriately.

Tracking and Controlling Your Comp Programs
Powerful reporting capabilities make it easy to track and understand your comp programs. Armed with knowledge of comp card issuance and redemption details, you can make adjustments to ensure that the administration of your programs aligns with your policies and objectives.

Providing Flexibility to Meet Your Needs
Comp programs are one component of the total Paytronix solution. We can create comp card solutions as part of a comprehensive loyalty program designed specifically to achieve your objectives.

A well-executed comp card program provides a secure, convenient method for offering your guests valuable discounts. To learn more about improving your comp programs, contact us.

“We used gift cards as comp cards for a long time with another provider. Paytronix has the only solution we could find that allowed us to treat a comp card as a discount at the POS. Switching to Paytronix has solved an accounting headache for us and improved the tax treatment of comp cards.”


Want to see the Paytronix platform in action?