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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Toastique Launches on the Full Paytronix Guest Engagement Platform

  • Online ordering accounts for 20% of corporate revenue.
  • New points-based loyalty program designed to engage returning customers and reach new audiences.
  • Combining loyalty, mobile app, and online ordering, helps new franchises speed openings and build revenue.

Newton, MA, May 2, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced that Toastique, the gourmet toast, juice and smoothie franchise, has launched its guest engagement program on the full Paytronix platform, which includes loyalty, online ordering and a mobile app. The Paytronix-powered loyalty program is a big part of Toastique’s plan to double in size from 16 to 32 units in 2023 via its franchise program.

Toastique originally launched on the Paytronix platform with a mobile app and online ordering, which were integral to driving business during the pandemic. Today, online orders make up 20% of overall sales. Adding a points-based loyalty program will not only help the brand reach existing guests, but is also designed to help new franchises in locations where the brand is not yet known. 

Toastique relies on Cake POS by Mad Mobile, but thanks to the flawless integration with the Paytronix Platform, data moves easily between the two systems. This simplicity enables new Toastique franchise units to be up and running with third-party delivery services on opening day so that customers can take advantage of any deals or promotions that they may have on offer.  

“Paytronix gives all our stores a boost by providing the ability to bump prices as much as 15% for orders through third parties, such as UberEats and GrubHub,” said Blair Lalor, IT manager, Toastique. “It’s great advertising. The sooner a store builds a history of good reviews, the more those reviews will drive customer traffic.”

“The expanded Toastique loyalty program provides franchisees with the ability to hit the ground running with a guest-centered marketing program the day they open their doors,” said Chuck Tanowitz, director marketing communications, Paytronix. “And, with the full Paytronix platform at their fingertips, every Toastique franchisee will be able to dive fully into the data on who is shopping where, when and for what, then implement targeted loyalty campaigns that will get guests visiting and buying more.”

Toastique already manages the menus of the third-party delivery services through the Paytronix menu management feature and is looking to launch a subscription service in the near future.

About Toastique

Toastique, a gourmet toast franchise founded in 2017 by former D1 collegiate cheerleader Brianna Keefe, believes healthy food should be simple to understand and appreciate, easy to enjoy, and above all, accessible to everyone. With a unique menu that includes toast-focused creations, all-natural smoothies, cold-pressed juices and açaí bowls, Toastique is truly unlike any other health-focused franchise on earth. After the flagship Toastique location in Washington, D.C., generated over $1 million in sales during its first year of operation, Keefe franchised the concept and has expanded it to include five units open in the D.C. area and over 65 franchise units signed across the country.

About Paytronix

Paytronix is the leader in Digital Customer Engagement for restaurants, convenience stores, and other retailers who seek to build lasting guest relationships. Paytronix continually advances digital guest engagement by developing technologies that uncover new insights about guest attitudes and behaviors that create brand preferences.  For more information visit Paytronix.com.

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