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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

Paytronix Data: Consumers Spent 7.3% More on Restaurant Gift Cards Over Thanksgiving Holiday Weekend Than in 2022

Shift to digital seen across the board, proving the need for restaurants to embrace a complete digital guest engagement platform.

Newton, MA – December 4, 2023 – Consumers broke out their wallets over Thanksgiving weekend, spending 7.3% more on gift cards than during the same period in 2022, according to data from Paytronix, the most advanced digital guest engagement platform and a leader in restaurant gift card sales. Cyber Monday continues to outpace Black Friday as the highest sales day across both physical and digital sales. In all, the number of cards sold rose only 0.4%, with eGift driving much of this gain at an 8.5% increase over 2022, while physical card sales dropped 2.6%.

“The focus for most restaurants today must be on Cyber Monday, as that is now the true start to the holiday sales season. It completely outpaces Black Friday,” said Lee Barnes, Chief Data Officer, Paytronix. “This is where brands can make a difference. Our clients see huge lifts when they offer rewards for certain sizes of gift card purchases. But also, this demonstrates how deep the shift to digital has gone and is added proof that today’s brands must be offering great digital experiences, no matter what the situation.”

Case Study: Duffy’s Sports Grill’s Flash Sale Raises the Bar

Sales during November and December make up 45% of annual restaurant gift card sales, with much of that coming during the Thanksgiving to Christmas holiday sales season, according to The Restaurant Gift Card Report: 2023 from Paytronix. The report surveys over 200 brands about their annual gift card sales over the course of the year. On average, consumers spent 6.8% more on a per-card basis.

Paytronix Blog: Cyber Monday Has Taken Over Black Friday

The Paytronix data indicates that the desire to dine out remains strong, with an increase in dollars spent on cards at both quick-service and full-service restaurants. Full-service restaurants saw an increase in dollars loaded of 9.6%, while QSRs saw a 2% increase.

Methodology

Following trends in closed-loop restaurant gift card sales, the Thanksgiving Holiday Card Sales Research includes data from gift card sales November 24-27, 2023, including both full-service and quick-service restaurants. The 2021 to 2022 data looks at 367 brands, while the 2023 data includes 351 brands.

About Paytronix

Paytronix is the leader in Digital Customer Engagement for restaurants, convenience stores, and other retailers who seek to build lasting guest relationships. Paytronix continually advances digital guest engagement by developing technologies that uncover new insights about guest attitudes and behaviors that create brand preferences. For more information visit Paytronix.com.

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Paytronix Data: Consumers Spent 7.3% More on Restaurant Gift Cards Over Thanksgiving Holiday Weekend Than in 2022

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