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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Digital Food Ordering Essential for Long-Term Success of Restaurants and C-Stores; Vital Part of Guest Engagement Ecosystem, Says Paytronix Report

  • Guests using a first-party app return more often, tip better, spend more, and rate restaurants higher.
  • Digital orders now consistently make up about a third of all orders, a 50% increase from pre-pandemic era.
  • There is no more generational divide when it comes to technology: Baby Boomers make the best online-ordering customers.

Newton, MA, May 18, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, today published the Paytronix Online-Ordering Report 2023, which finds online ordering is now a must-have for restaurants and convenience stores and that two distinct channels, delivery and takeout, have emerged. Each has unique audience segments that differ by generation, income, and even brand. To meet the growing demands on the fast-changing online-ordering market, the next wave of online-ordering technology is offering both ingrained channels and greater alignment with the overall guest engagement platform.

Download the Paytronix Online-Ordering Report: 2023

“The digital-ordering channel is no longer just a way for a customer to place orders. It’s part of the ongoing conversation between brand and guest. This is a key reason why brands must have their own first-party mobile app,” said Andrew Robbins, CEO of Paytronix. “Our clients are finding that their most valuable digital customers are their most loyal, meaning that the entire guest engagement ecosystem needs to be in sync to achieve the greatest value.”

Among the findings is the need for brands to communicate directly with their digital guests. Brands saw a profound shift in guest behavior when reviews received a response, even when the response was generated by artificial intelligence. When guests hear back, even those who leave negative feedback order 23% more and leave higher ratings.

“When we hear directly from guests and respond to their complaints, we see a positive effect on our overall ratings. Within a year of starting that process, our online ratings went from high threes to high fours,” said Joanna O’Neill, Managing Partner of Johnny’s NY Style Pizza, a 64-unit franchised brand. “People just want to be heard and responded to and to know that someone is listening.”

Topline Paytronix Online-Ordering Report findings include:

  • Digital orders now consistently make up 25–30% of all orders, as opposed to less than 10% in late 2019. Moreover, those placing digital orders are increasingly members of that brand’s loyalty program.
  • Baby Boomers are, hands down, the best online-ordering customers. They tip better, return more often, and leave better reviews.
  • Inflation has strained guests, forcing them to return less often, tip less, and leave worse reviews.
  • Guests using a first-party app return more often, tip better, and spend more.
  • Brands that respond to a review see a 23% increase in orders and a 22% higher rating from guests.

Learn more about Paytronix Online Ordering.

About Paytronix

Paytronix is the leader in Digital Customer Engagement for restaurants, convenience stores, and other retailers who seek to build lasting guest relationships. Paytronix continually advances digital guest engagement by developing technologies that uncover new insights about guest attitudes and behaviors that create brand preferences. For more information visit Paytronix.com.

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