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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Paytronix Projects Sweet Summer with 37% Lift in Ice Cream Sales

Memorial Day Weekend Saw 74% Boost in Relative Sales over 2020 

Newton, MA– June 152021 – Just in time for National Ice Cream Month in July, Paytronix Systems, Inc., the most advanced digital guest experience platformreleased data that projects a hot summer of sales for America’s favorite cool treat after Memorial Day Weekend saw a 74% growth in relative ice cream sales over 2020.  

Consumers show their ice cream love each Memorial Day, with weekend sales stacking up significantly higher than the daily average between January and May. This year Memorial Day Weekend daily average sales jumped to 140% of the 2021 daily average. Things weren’t so sweet a year ago, when sales over the same period in 2020 sat at just a 123% of the daily average, a significant melting from 2019 sales.   

Further key insights from Paytronix include: 

  • If 2021 sales follow past years’ trends, this summer will see sustained weekend ice cream sales at about 137% of the 2021 daily average between January and May. 

  • The last year to see sustained summer sales that high was 2018, when weekend summer sales were also 137% of the daily average for the first half of the year. 

  • The boost in Memorial Day Weekend sales in 2020 was only 50% of the boost in sales seen over the same weekend in 2019.  

  • Sales on Saturday, Sunday, and Monday throughout the summer of 2020 sat at about 129% of the daily average for the first half of the year, despite COVID-19 restrictions.  

“It’s typical to see bigger ice cream sales in the summer, but we didn’t see the same holiday weekend boost last year as consumers were exercising precautions due to the COVID-19 pandemic,” said Lee Barnes, Director, Paytronix Data Insights. “Data from this year suggests consumers are ready to take advantage of this summer as restrictions are lifted, including visiting their favorite restaurants, and, of course, enjoying some ice cream. And if you're coming by the office, you can bring me a cone of Cappuccino Crunch. 


Methodology
 

The projections and findings in this release were pulled from Paytronix transactional data across more than a dozen ice cream clients on Saturdays, Sundays, and Mondays between Jan. 1, 2018 and May 31, 2021.  

 

Paytronix Systems, Inc. 

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com. 

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