The Vision That Led Paytronix to Acquire Open Dining

By | August 7, 2019 | Uncategorized

In 2001, we set out to build a company that would create great guest experiences for restaurants. By developing a set of solutions at the intersection of payment, convenience, and loyalty, we have accomplished just that.  We have many first-to-market innovations which include NFC Loyalty, one-to-one promotions, text-to-enroll, and pay-by-mobile. 

Based on our experience with more than 400 brands, we recognized an opportunity to drive sales using customer data in not only on-premise interactions, but off-premise ones as well.  Our customers have been urging us to provide an ordering solution that leverages Paytronix’s AI-driven guest intelligence.

Today, we are thrilled to announce the acquisition of Open Dining, the online ordering startup designed for the SMB market. Founded in 2009 by software engineer Tim Ridgely, this feature-rich product now serves more than 1,500 locations and is drawing raves from clients, resellers, and POS providers alike.

 

 

What’s on the Roadmap?

Sharing a passion for exceptional guest experiences, Tim and his team have joined the Paytronix crew and new loyalty features are being added to the robust ordering platform. Over the last decade, Open Dining has done a remarkable job of listening to customers and creating ways for restaurants to sell more food and build loyalty. As a result, Paytronix now offers an Order & Delivery solution with the industry’s finest features, including a full suite of guest satisfaction survey tools, easy-to-use menu and modifier selectors, and integrations with some of the most advanced POS systems and third-party delivery partners.

Paytronix Order & Delivery already includes loyalty enrollment, accrual, and redemption functions that are not available with any other platform. And the roadmap for online ordering and delivery contains a number of innovative features that will be revealed at the upcoming Paytronix Users Experience (PXUX) event, which is taking place in Denver on September 18th and 19th.  

 

How Will Customers Benefit from This Digital Ordering Solution?
The simple answer is increased sales. Our customers exist in an incredibly competitive market where consumer trends change but selling more food remains the top priority. In conjunction with all of the other Paytronix products, Order & Delivery helps retailers maintain guest relationships as consumers shift toward off-premises spending.  

Many of our clients have a limited number of people on their marketing and IT teams, making it challenging to oversee a large ecosystem of vendors. A single platform will simplify the process of creating and managing programs.

 

How Will Web-Ordering Partners Benefit?
As we continue to implement technology faster than any other platform in the space, our partners will benefit from our continued investment in integrations and by gaining access to a broader set of integration points.

We invite you to learn more about this exciting new product. Click on the links to schedule a personalized demo and to register for PXUX 2019.

Andrew Robbins

The Author
A product visionary and Paytronix's team leader, Andrew motivates us to be innovative, maintain focus, and serve our customers beyond their wildest expectations. He has earned engineering degrees and a graduate business degree from some of the nation’s most prestigious universities – Princeton, MIT, and Harvard.

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