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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

The Ideal Guest Experience

It’s a food-service marketer’s dream: the ideal guest experience from couch to couch. 

A great promotion targets the proper segment of guests with an impeccably relevant offer. When the offer is redeemed, the order experience is frictionless to prevent transaction abandonment. And of course, the right follow-up message is then sent to ensure that guests will continue patronizing your brand (and tell their friends).

Paytronix takes the guesswork out of this process with tools that enable the savvy marketer to create a perfect menu, streamline the guest experience, and keep customers coming back.

  1. AI to IASM: Artificial intelligence is the key to creating a customized guest experience. Your guests want to feel recognized as soon as they walk in the door or log into your mobile app. That means sending relevant promotions via effective segmentation, building customer profiles, and knowing the right follow-up message to send after a transaction – all on an individual customer basis. The Paytronix platform sums it up with “artificial intelligence to individual action.” (AI to IASM). Drawing from a deep well of customer data, centered around customer behavior and sales trends, machine learning tools can create targeted campaigns that help you get the most out of your marketing dollars.  
     
    Want to read about AI to IASM in action at Caribou Coffee? 
  1. Order Experience Builder: With online ordering becoming ubiquitous, customer expectations have shifted. Conditioned by Amazon, guests now expect a simple, straightforward, branded experience. The stakes are particularly high for restaurants, as guests are easily frustrated by out-of-date information and wary of establishments with poor ordering interfaces.   
     
    Paytronix provides substantial customization from the beginning, enabling you to incorporate the latest features right away with a lower cost of ownership. New features like Order Experience BuilderSM and FEEDbackSM are part of an end-to-end platform that helps marketers delight today’s digitally connected consumers. Order Experience Builder changes how marketers design and deploy online ordering, providing the tools to create powerful, interactive, and appealing online menus simply and easily. Meanwhile, FEEDback facilitates instant responses from customers at the time they place and receive their order, enabling managers to reply to comments in real time, when the opportunity to foster long-term loyalty is strongest.
     
    Leveraging AI-driven guest intelligence as a core part of the platform, the Order Experience Builder offers the best of both worlds. Restaurants no longer need to choose between using a standard ordering template and paying a designer for a customized site.
  1. Multi-variant Menu Testing: Your menu is more than just a list of dishes – it’s a playbook for your customers. And every great playbook needs to be analyzed. The Paytronix platform allows for multi-variant menu testing so you can examine all of the small details that ultimately make a big difference in a guest’s experience. Through menu testing, restaurants are able to experiment with menu designs and use AI to find the most effective layout for items and descriptions. Determining the right menu configuration can boost your average basket size and increase loyalty enrollment.

So are you ready to make guests happy from couch to couch? Request a demo of Paytronix Order & Delivery or consult the great resources for online ordering on the Paytronix website.

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