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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Making Third-Party Aggregators Work for You

Making Third-Party Aggregators Work for You

Have you been puzzling over how to leverage third-party order aggregators to best serve your business? You’re not alone! Fortunately, a data-informed examination of how businesses benefit from these platforms points to some key strategies that help clear the way forward, toward a more profitable approach.

A recent Paytonix webinar, How to Get More First-Party Orders, examines the trends and tools you need to know about.

Choose the right tools to help you manage third-party orders.

Huge numbers of customers are turning to third-party aggregators as their first source of information in deciding what they are going to eat. With an estimated 37 percent of the restaurant customer base reporting that they order food for takeout or delivery at least twice per week, getting the tools right is a critical first step. 

The latest data has some interesting findings around order sizes and means of fulfillment. About one quarter of online orders placed in 2020 were for delivery, but the fulfillment method used proved to be a significant factor. Although they make up a smaller percentage of guests, people who ordered delivery through third-party order aggregators typically spent more, on average, than those ordering takeout. A possible explanation is that those customers might feel they need to order enough to make the associated fees worth paying. Additionally, some brands were new to offering third-party delivery last year, and their customers might behave differently.

All in all, these third-party channels are responsible for a huge number of orders. They’ve provided a valuable flow of customers – but managing them can get messy. That’s where integration tools like Handoff SM from Paytronix can make life easier. Handoff collects orders from the marketplace and streamlines them into the POS automatically. It can also handle menu changes to give you more control, can help localize reporting, and can handle menu markups more elegantly, rounding up a few cents to a number that makes sense so you don’t wind up with odd-priced items that scream “markup.”

 

paytronix online ordering report

 

Rely on a thoughtful strategy to transition guests from third-party order aggregators to your own channels.

You have some great options for moving guests into your lane. Number one is an integrated loyalty program. Guests love them. And if your in-person guests join a loyalty program, they fully expect to be able to access it off-premises, too. Promote enrollment on your website and make it easy to join wherever your guest encounters you. Simple strategies like a scannable QR code on cups or packaging or a text-to-join program make guests more likely to join – and return.

Another winning strategy: Integrating gift cards into your online ordering system to make your channel the more appealing option. Gift cards are wildly popular, especially over the holiday season. A recipient may well want to use that card online. Allowing them to do so through a first-party ordering system is a great way to capture a customer.  

Finally, consider SEO and digital advertising. These might sound a little old school, but searching online is still a primary way customers make decisions about ordering. If you run a quick search for your business, chances are you will see at least two paid ads — including ads for third-party order aggregators — before your business’s website shows up in the mix. Search engine optimization can help you ensure that you don’t fall further down the list of results. And investing in paid advertising can push you up to the top.

Do you have questions about how to make third-party aggregators work for you? We’d love to hear from you. Get in touch at 1-617-649-3300 EXT. 5.

paytronix online ordering demo cta

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