Using Customer Future Value for Better Financial Projections
Customer future value (CFV) is how to measure the amount of potential revenue one guest should generate for your business over an identified future...
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Are you missing these 5 strategies to transform guest engagement in 2025?
3 min read
Dec 09, 2024
When it comes to convenience, GoMart has been a trusted name for decades. What began as a small, family-owned business in West Virginia has grown into a regional powerhouse, all while staying true to its small-town values.
From humble beginnings to embracing cutting-edge technology, GoMart continues to set the standard for what a convenience store can be—innovative, customer-focused, and deeply committed to the communities it serves.
GoMart’s story started in the early 1900s when the Heater family supplied fuel to paddle boats along the Little Kanawha River. Fast forward to 1970, and the company became the first in West Virginia to introduce self-serve gas pumps. The following year, GoMart opened its first store, combining fuel sales with grocery items in a small but forward-thinking location.
Since those early days, GoMart has grown into a leading convenience store brand, blending family-oriented roots with a commitment to innovation. Today, with locations across West Virginia, Ohio, and Virginia, GoMart continues to expand while keeping its customers and communities at the heart of everything it does.
GoMart has never been afraid to try something new. In the 1980s, it introduced in-store cooking facilities and fresh, proprietary-blend coffee ground on-site—a first in the region. The 1990s saw the addition of pay-at-the-pump technology and computerized registers, making shopping more convenient for its customers.
Fast forward to today, and GoMart is embracing the digital age. Its Rewards Program, launched in 2016, has been a game-changer for customer engagement, offering a seamless way for customers to earn points and access exclusive deals. In 2020, GoMart took things to the next level with an updated mobile app that connects customers to rewards, promotions, and more—right from their smartphones.
GoMart’s Rewards Program is designed to give back to the customers who shop there the most. Here’s how it works:
The program isn’t just about saving money; it’s about creating a more engaging, personalized shopping experience. Frequent shoppers feel like they’re part of the GoMart family, and the program fosters a deeper connection between the brand and its customers.
Source: gomart.com
The GoMart mobile app is the perfect companion for today’s on-the-go lifestyles. With a user-friendly design and practical features, it’s never been easier for customers to shop smarter and save more.
Key Features:
By simplifying shopping and making rewards accessible anywhere, the app encourages repeat visits and helps GoMart build lasting relationships with its customers.
GoMart’s dedication goes far beyond fuel and groceries—it’s deeply invested in the communities it serves. The brand supports several local and national organizations, including:
As a responsible retailer, GoMart also takes the sale of age-restricted products seriously. Employees are trained through the We Card Coalition to ensure compliance and deter underage sales. It’s all part of GoMart’s commitment to being a trusted community partner.
GoMart’s ability to balance tradition with progress sets it apart. It’s a company that holds onto its family values while continually embracing modern technology to enrich the customer experience.
By staying true to its roots while embracing the future, GoMart is more than just a convenience store—it’s a vital part of the community.
As GoMart looks ahead, one thing is clear: it’s committed to staying a trusted partner for its customers and communities. Whether through its innovative app, rewarding loyalty program, or steadfast community support, GoMart is well-positioned for continued growth and success.
Join the Family: Download the GoMart mobile app today and sign up for the loyalty program start earning rewards with every visit. Discover for yourself why so many people choose GoMart for their fuel, food, and everyday convenience needs.
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