Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2025 Trend Predictions Report

Are you missing these 5 strategies to transform guest engagement in 2025?

3 min read

GoMart: Fueling Progress, Loyalty, and Community for 100+ Years

GoMart: Fueling Progress, Loyalty, and Community for 100+ Years

When it comes to convenience, GoMart has been a trusted name for decades. What began as a small, family-owned business in West Virginia has grown into a regional powerhouse, all while staying true to its small-town values. 

From humble beginnings to embracing cutting-edge technology, GoMart continues to set the standard for what a convenience store can be—innovative, customer-focused, and deeply committed to the communities it serves. 

A Brand Built on Progress 

GoMart’s story started in the early 1900s when the Heater family supplied fuel to paddle boats along the Little Kanawha River. Fast forward to 1970, and the company became the first in West Virginia to introduce self-serve gas pumps. The following year, GoMart opened its first store, combining fuel sales with grocery items in a small but forward-thinking location. 

Since those early days, GoMart has grown into a leading convenience store brand, blending family-oriented roots with a commitment to innovation. Today, with locations across West Virginia, Ohio, and Virginia, GoMart continues to expand while keeping its customers and communities at the heart of everything it does. 

Innovating the C-Store Experience 

GoMart has never been afraid to try something new. In the 1980s, it introduced in-store cooking facilities and fresh, proprietary-blend coffee ground on-site—a first in the region. The 1990s saw the addition of pay-at-the-pump technology and computerized registers, making shopping more convenient for its customers. 

Fast forward to today, and GoMart is embracing the digital age. Its Rewards Program, launched in 2016, has been a game-changer for customer engagement, offering a seamless way for customers to earn points and access exclusive deals. In 2020, GoMart took things to the next level with an updated mobile app that connects customers to rewards, promotions, and more—right from their smartphones. 

Rewards Program: Building Customer Loyalty 

GoMart’s Rewards Program is designed to give back to the customers who shop there the most. Here’s how it works: 

  • Points for Purchases: Customers earn points on every purchase, which can be redeemed for discounts or other rewards. 
  • Seasonal Promotions: Campaigns like the M&M’s bonus points promo let customers earn extra points while enjoying their favorite treats. 
  • Triple Points Days: These frequent promotions help shoppers rack up points even faster.

The program isn’t just about saving money; it’s about creating a more engaging, personalized shopping experience. Frequent shoppers feel like they’re part of the GoMart family, and the program fosters a deeper connection between the brand and its customers.

gomart convenience store image

Source: gomart.com

The GoMart Mobile App: Convenience in Your Pocket

The GoMart mobile app is the perfect companion for today’s on-the-go lifestyles. With a user-friendly design and practical features, it’s never been easier for customers to shop smarter and save more. 

Key Features: 

  • Real-Time Points Tracking: See your rewards points balance and redemption history in an instant. 
  • Exclusive Offers: Access exclusive discounts and promotions only available through the app. 
  • Easy Navigation: The app’s intuitive design ensures a smooth experience, whether you’re checking points or finding the nearest GoMart location. 

By simplifying shopping and making rewards accessible anywhere, the app encourages repeat visits and helps GoMart build lasting relationships with its customers. 

Commitment to Community and Citizenship 

GoMart’s dedication goes far beyond fuel and groceries—it’s deeply invested in the communities it serves. The brand supports several local and national organizations, including: 

  • Children's Home Society of West Virginia 
  • WVU Children’s Hospital 
  • Make-A-Wish Foundation 
  • Relay For Life 
  • Little League teams across West Virginia

As a responsible retailer, GoMart also takes the sale of age-restricted products seriously. Employees are trained through the We Card Coalition to ensure compliance and deter underage sales. It’s all part of GoMart’s commitment to being a trusted community partner. 

What Makes GoMart Unique? 

GoMart’s ability to balance tradition with progress sets it apart. It’s a company that holds onto its family values while continually embracing modern technology to enrich the customer experience.

  • Customer-Centric Approach: Programs like GoMart Rewards and the mobile app show just how much the brand prioritizes its customers. 
  • Community-Focused Values: From charitable sponsorships to responsible retailing, GoMart consistently gives back to the areas it serves.

By staying true to its roots while embracing the future, GoMart is more than just a convenience store—it’s a vital part of the community. 

Looking Forward to the Next Chapter 

As GoMart looks ahead, one thing is clear: it’s committed to staying a trusted partner for its customers and communities. Whether through its innovative app, rewarding loyalty program, or steadfast community support, GoMart is well-positioned for continued growth and success. 

Join the Family: Download the GoMart mobile app today and sign up for the loyalty program start earning rewards with every visit. Discover for yourself why so many people choose GoMart for their fuel, food, and everyday convenience needs.

Using Customer Future Value for Better Financial Projections

Using Customer Future Value for Better Financial Projections

Customer future value (CFV) is how to measure the amount of potential revenue one guest should generate for your business over an identified future...

Read More
How to Increase Customer Loyalty In Retail

How to Increase Customer Loyalty In Retail

Customer loyalty refers to a customer’s consistent preference for a particular brand, service, or product. These are the guests who keep coming back...

Read More
22 Tips for Convenience Store Inventory Management Software

22 Tips for Convenience Store Inventory Management Software

Efficient inventory management may not sound like the most glamorous thing in the world, but it’s the backbone of any successful convenience store...

Read More