Managing Operations with Restaurant Back Office Software
Restaurant back-office software is critical to streamline the administrative tasks associated with being a restaurant operator. While restaurant...
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Are you overlooking these 8 reasons to sell mobile-first gift cards?
6 min read
Aug 15, 2024
Gift cards are a key part of the restaurant guest engagement ecosystem, providing guests the opportunity to share their favorite brands with others. And in today’s mobile-driven world, eGift cards with the option to reload acts as a way for guests to store value that they can use for regular orders.
Making a final decision on a gift card provider isn’t just about crossing off a task on your to-do list, nor is it simply about finding the cheapest provider available. It’s a decision that has broad-reaching effects on customer engagement, revenue, and business operations that you need to take seriously. That’s right – if you’re a decision-maker for your restaurant’s gift card program, you’re tasked with one of the biggest responsibilities in shaping how customers interact and experience your brand.
How secure will your gift card program be? Does it integrate smoothly with the systems you already have running? Will it be able to scale with your business? What happens when you need support? These are hard-hitting questions you’ll need clear answers to make a quality decision.
There’s a reason why the biggest retail companies and most lucrative restaurants offer gift cards – they’re a powerful strategy and marketing tool. So, let’s maximize those benefits and show you how to select the perfect gift card provider.
Gift card service providers tend to become long-term partners with your business, which is why finding the perfect match is so important. With criteria in place, you can evaluate each provider against those requirements and judge whether they’re up to standard. Here are four important factors to look for:
Gift cards have historically been associated with physical plastic cards that can be easily tucked into a wallet, but many prefer digital alternatives nowadays. And it’s no surprise, as digital gift cards offer specific benefits that physical ones don’t:
When we talk about gift card providers, we’re referring to third-party gift card providers. They handle everything from customization, distribution, and management to support, which takes a lot of pressure off your resources and staff in-house.
Managing a gift card program in-house can quickly become overwhelming despite the perks of having more control over design and branding. Especially if you don’t have the expertise and capabilities to manage a complex gift card program, a third-party provider can better support those goals with the proper safeguards and infrastructure.
Once you’ve decided whether you want to go entirely digital or opt for a hybrid approach, it’s time to evaluate gift card providers. When you’re performing your structured analysis, follow these steps:
Transitioning to a new gift card provider's platform is no simple or brief task. Multiple teams are involved and you need to keep your customers well-informed, too, to prevent frustrations or potentially lost sales.
Here are 10 tips to conduct as smooth a transition as possible:
These comparisons need to happen in a concrete manner rather than just being thought about in the abstract. You might choose to employ a decision-making tool, perhaps something Click here to enter text.as simple as a checklist or a more elaborate decision matrix, to measure up these providers against key criteria.
If you take away one thing from this article, let it be that choosing a gift card provider requires careful thought and intention. There are several non-negotiables in choosing the right provider (regardless of your restaurant’s growth stage or goals), as well as flexible elements that are up to your specific preferences, like hosting things digitally or staying analog.
Gift card programs don’t exist only as a method of gift giving. With the right marketing and sales strategy, gift card offerings provide your business with significant gains you may not have expected. Closer connections with customers, improved sales numbers, and a stronger brand footprint aren’t just byproducts; they’re the rewards and results of proper program leverage.
Interested in learning more? Check out the Paytronix Marketer’s Guide to Gift Card Strategy to harness the power of gift cards.
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