Gift cards are an essential asset for today’s restaurants. A gift card program gives your greatest fans a way to introduce friends and family to your brand, provides opportunities to bolster community relations and charity work, and places your brand on consumers’ holiday shopping lists. Done well, gift cards drive sales, increase customer loyalty, and create brand affinity. But without the right strategies and solutions in place, gift cards can wreak havoc on accounting, create serious security risks, and disrupt the guest experience. The difference lies in strong financial management. This comprehensive guide reviews the financial planning, reporting, and accounting aspects of gift cards to ensure you can keep things running smoothly.
- How to account for restaurant gift cards
- Protect against gift card fraud
- Drive gift card revenue