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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

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E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

4 min read

5 Things Our Customers Taught Us During the Pandemic

5 Things Our Customers Taught Us During the Pandemic

With Covid cases rising across the US, it’s clear that many restaurants will face another round of dining room closures. During the summer months, restaurants found new ways to expand offerings, like outdoor seating and contactless dining; but colder weather will render outdoor seating impossible across much of the country. Even in warmer climates, on-premises dining may be prohibited as the nation weathers a second wave of infections. 

Since the pandemic truly took hold in March, our clients have been trying out new ideas and learning how to transform their businesses to handle the next wave. The restaurant industry has a huge impact on employment in the US. In New York City alone, the introduction of outdoor dining added as many as 83,000 jobs after the initial layoffs in April. The threat of these jobs going away again will have a huge impact on restaurants and employees in the near-term. 

Here are 5 things we learned about how to retain business during a slowdown in on-premises dining: 

1. Getting the basics right 

While many of our clients have executed some amazingly creative ideas within their loyalty programs, the first step is simple: get the little things right. Using the loyalty communications channels is a key part of this, because it maintains the relationship between guests and brands, even during difficult times.  

What we learned: Communications about things like cleanliness, sanitation, and changes in store hours are essential, so it is important that your team can update this information in real-time. People want to feel safe and confident that when they place an order they’ll receive their meal from a place that is safe and clean. Employees should also be able to service customers quickly and efficiently, especially when it comes to looking up a web order or providing updates about the value in their rewards account.  

2. Managing the shift to e-commerce 

It’s hard to remember back to early 2020, but back then online ordering and offpremises dining made up a small fraction of orders for most restaurants. Today, online orders account for the bulk of restaurant transactions. That shift came fast and forced guests to learn new habits. The good news is that customers are now used to placing their orders digitally, either through a website or a mobile phone, and then taking those orders offpremises, either through pickup or delivery.  

What we learned: People will order online, but they want a good customer experience, even if that’s through their mobile phone. In fact, a Deloitte survey found that 70% of respondents want to order digitally when it comes to delivery. Our customers find that their menus need to be both inviting and updated with the latest information. It also means providing good two-way communications so guests know the status of their order at any moment.  

It’s also important to think ahead. While today’s guests may be coming in for aon-premises experience, don’t wait until you’re forced to shutdown to convert those guests over to your digital channels. Use your loyalty program to offer incentives to use the online channel. The earlier they download your app or visit your website to place an order, the easier it’ll be to shift them to that channel when you need it most. 

3. Acquiring customers using all channels

Brand loyalty is under attack. When the pandemic started and our lives were thrown upside down, everything about our living patterns changed including the brands that we used every day. While for many this is a huge challenge, it also represents a major opportunity to bring in new customers.  

Today you need to meet customers where they are, which is increasingly at home and through digital channels. This means a whole new method of customer acquisition in which the third-party aggregators, like Door Dash, GrubHub, and Uber Eats can play a key role. The key, however, is to turn those customers over from their platforms to yours as fast as possible. The Deloitte survey mentioned above also found that 57% of those surveyed had downloaded a third-party delivery app. 

One survey of restaurant operators and managers noted that 37.5% of them credited third-party apps with keeping them afloat during the dark times. But that comes at a cost: 38.5% said they received a negative review because of an issue with a third-party provider.  

What we learned: Our customers found that they needed their own order and delivery infrastructure in place, even as some customers came in through third partiesA key part of their program involved converting customers over either through incentives placed in the packaging or by keeping some signature menu items off of third-party sites. This requires a good relationship with those third parties and a good understanding of where they fit into your overall customer program.  

The apps don’t offer the only method for customer acquisition. Many of our customers turned to gift cards and their own employees to fill this gap. By rewarding employees with a pair of gift cards, one for them and one for a friend, restaurants can create a viral program that will bring in new customers.  

4. Driving individual action through artificial intelligence

Each customer is their own person, so it’s important to treat them that way. This is true not only for when they come in to place an order, but when you send them an offer or communicate through email. The only way to do this is to break them into segments, with each scored according to their actions.  

What we learned: Here at Paytronix, we use Artificial Intelligence to drive Individual Action (AI to IA sm). By using AI to understand individual behavior, our customers can create campaigns that are far more effective. well-known brand working with the Paytronix Loyalty Platform used segmentation to sort its customers by average check size then used incentives to reach a slightly higher check size. The result was an increase in average check size overall and tens of thousands of dollars in incremental sales.  

One of the most important scores in the platform is the “missed visit score.” This enables us to see when someone missed a visit based on their own personal cadence. Our customers then target those guests with “we miss you” campaigns and offers at the right time. While one customer may need it after missing a visit or two in a week, another may not be off cadence until they’ve been gone for a month. One brand that used this kind of campaign to engage lapsed customers saw a 37% lift in visits and a 28% lift in spend from the targeted customers. 

5. Meeting customers where they are 

For many of our customers, email remains king with the bulk of their communications delivered through this primary channel. But as time has gone on, many of their guests displayed a preference for things like SMS or push messages.  What’s more, their entire lives have changed and messaging patterns are now entirely different.  

What we learned: Our customers adjusted their messages to better match both the channel and the situation. This means adjustments to things like messaging cadence to better take advantage of the new channels, without overburdening them. When it comes to guests, it means creating offers that match how they live and work today. This is why a coffee customer shifted to focus more on offering beans, or why a national restaurant offers more grocery items and meal kits.  

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