Spotlight Series: Encouraging Fun at Home & New Traditions
As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their...
1 min read
Technology continues to change the relationship between guests and their favorite brands. Today, one-click ordering, cashless payments, and subscriptions deliver frictionless purchase experiences. To meet rising expectations, restaurants and c-stores must provide guests with easy and hassle-free checkout, and a great way to accomplish this is with NFC Loyalty ID.
NFC, which stands for near-field communication, enables two devices to exchange data when they are brought into close proximity of each other.
By simply tapping their phones at an NFC-enabled payment terminal, guests complete their purchase without having to dig through their purses or wallets to find a means of payment, and Paytronix passes along their identification for the brand’s guest engagement program.
If they are not members already, the device will display a message inviting them to join the program.
Here are the five biggest benefits of integrating NFC Loyalty ID into your service offerings:
- Improve line speed. Being able to transmit data and complete a transaction with just one tap reduces waiting time at the register. In addition to benefiting your busy guests, it makes transactions quicker and smoother for the cashier.
- Heighten data security and quality. With NFC payment, sensitive credit card data is stored by the mobile wallet providers, but not by the restaurant or c-store. Guests can feel confident when paying with mobile wallets since they are more secure than swiping.
- Gain insight into guest behavior. Knowing the visit times, locations, and transaction details for each guest enables brands to send targeted communications and offers.
- Engage a younger demographic. Those who use Apple Pay and Google Pay are typically about five years younger than a brand’s average guest.
- Enjoy higher check averages. When guests are earning visit credit via mobile payment with NFC Loyalty ID, they tend to spend more.
NFC Loyalty ID represents the intersection of convenient payment and guest engagement. Through innovative technology, retailers can provide frictionless guest experiences while at the same time capturing data and offering easy enrollment in a loyalty program.
You won’t want to miss out on the chance to increase guest engagement by capturing key data that will improve your one-to-one marketing strategy, loyalty ads, emails, and every marketing campaign. Paytronix was the first to market with this new technology, which is now live throughout thousands of locations.
Spotlight Series: Virtual Fun
Our new “normal” is now a world filled with video connections. We have video chat happy hours, movie nights, workout classes, schools and just about...
FOMO Alert! 9 Reasons Why You Can’t Miss PXUX 2019
PXUX isn’t just any conference – it’s an experience. It’s a group of likeminded people who are focused on optimizing the guest journey, building a...
Spotlight Series: Supporting Our Communities
As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their...
How to Create a Restaurant Loyalty Program That Works
Building customer loyalty is challenging, to say the least, but if your goal is motivating guests to visit more often and spend more when they do,...
Spotlight Series: Spreading Cheer in Isolation
Apricot Stone People in the hospitality industry are feeling lost. Without those fun, human interactions that once fueled their livelihood,...
Spotlight Series: Brands Spreading Positivity During Difficult Times
Throughout this crisis, brands are searching for a way to maintain their strong customer relationships. A number have lessons to teach us all as they...
Tana Davila recognized as Innovator by HT’s Top Women in Tech
In March of last year, P.F. Chang’s overhauled its entire business model in a matter of days as statewide lockdowns went into effect across the...
Spotlight Series: Brands that Give Back
As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their...
Restaurants adapt, learn with online ordering
Justin and Cynthia Loeb, owners of Elote Mexican Kitchen and Oliva Italian Eatery in Fort Worth, Texas, know a thing or two about getting through...
Target Guests with Ease Using AI-Powered Advanced Segmentation
It’s well–known and well–documented that as the relevancy of a given marketing campaign increases, so does guest engagement. For example: a vegan is...
QDOBA helps customers earn rewards fast with its new loyalty program
QDOBA’s streamlined new rewards program is an example of how to build loyalty by offering guests a great customer experience and listening to what...
Deliver the Perfectly Relevant Message with One-to-One Campaigns
At its core, artificial intelligence-driven marketing aims to communicate with guests on such a personal level that it’s as if each campaign were...
Amp Up Your Marketing Strategy
The Paytronix User Experience (PXUX) is more than just a conference. It is an opportunity to chat with peers, learn about the future of guest...
Paytronix celebrates Women’s History Month
As the nation celebrates its 35th annual Women’s History Month, Paytronix is reflecting on the brilliant female leaders across the company.
Keep it Human: Communicating During COVID-19
Communication with guests is always important, but during times of change, transition or challenge, it’s paramount. With so many businesses having to...