Spotlight Series: Brands Spreading Positivity During Difficult Times
Throughout this crisis, brands are searching for a way to maintain their strong customer relationships. A number have lessons to teach us all as they...
Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?
1 min read
Apr 16, 2020
Our new “normal” is now a world filled with video connections. We have video chat happy hours, movie nights, workout classes, schools and just about anything else. It’s not surprising that restaurants are getting into the game as a way to engage guests with virtual cooking workshops. In fact, many are using registration fees to bolster restaurant relief funds that benefit laid off or furloughed service workers. Classes have ranged from matzo ball workshops to cookie baking demonstrations to intros to making macarons.
It all adds up to providing a home-based activity as a way to both engage guests and derive some additional revenue.
To learn what other creative brands are doing to build customer relationships during this time, connect with us on Twitter and LinkedIn, and check out our site for more COVID-19 related resources.
As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during this isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.
Throughout this crisis, brands are searching for a way to maintain their strong customer relationships. A number have lessons to teach us all as they...
As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their...
As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their...
As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their...
Technology continues to change the relationship between guests and their favorite brands. Today, one-click ordering, cashless payments, and...
Communication with guests is always important, but during times of change, transition or challenge, it’s paramount. With so many businesses having to...
It’s not news to any c-store owner that competition for customers and spend is higher than ever. In addition to the many direct competitors in the...
With digital ordering dominating the industry, perfecting the online menu is more important than ever. Fortunately, there are some basic strategies...
The Paytronix team was on site in Chicago earlier this week at the National Restaurant Association (NRA) Show. Similar to last year’s event, the...
PXUX isn’t just any conference – it’s an experience. It’s a group of likeminded people who are focused on optimizing the guest journey, building a...
As the national economy continues to rebound from the COVID-19 crisis, Americans are hitting the road in droves: more than 47 million will travel...
Understanding a guest’s next move before it happens would completely change a marketer’s strategy, from simply deciding who they should email to...
With social distancing advisories in place, tasks as simple as going to the grocery store have become challenging. This has pushed many consumers...
The COVID-19 pandemic was extremely disruptive to the restaurant and c-store industries. Consumer behaviors toward dining and restaurants shifted...
Today’s successful loyalty programs rely on personalization. As technology has expanded marketers’ capabilities through data collection, consumers...
When the Covid-19 outbreak began forcing restaurants to close their doors to guests, Zukku Sushi faced a unique dilemma: each of its three locations...