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Data Insights

  • “One of my favorite features of our data insights relationship is having the ability to view the data I need, parsed the way I need it. I track loyalty penetration, calculate loyalty conversion, and monitor the difference in value between loyalty and non-loyalty checks. All of these measures are important to keeping the field informed on program performance. When they are armed with clear, actionable data, they continue to promote the program within their stores – boosting overall results.”



Enhanced feature set

You’ll have 24/7 access to a feature set consisting of advanced account filters and customized data-visualization tools, including a loyalty RFM band dashboard, a loyalty penetration dashboard, and a set of fraud detection dashboards. Plus, analyzers enable you to customize the data reported based on your specific needs, and you can drag and drop data elements to answer your questions at any time.


Benchmarks and results

Deliver presentations to the board of directors or a team of curious franchisees with confidence. The Data Insights team will show you how your program is measuring up against similar chains through a fleet of unique and proprietary industry benchmark. You can then focus the audience on the important attributes of your program and set realistic goals. 


Program design

Whether rewards are published or unpublished, it doesn’t matter to us. We’ll help you design a reward program that gives back just the right amount to keep your customers actively visiting while leaving room for highly targeted offers designed to prompt specific time-sensitive purchases. 


Segmenting and targeting

Being relevant to your customers is just one benefit of segmenting and targeting your messages and offers. Another is optimizing those offers so that you don’t cannibalize full-priced sales. The Data Insights team will blend data from surveys, transactions, social media, and ordering partners to predict behavior and ultimately maximize your brand’s marketing investment. 


See our system firsthand.