Loyalty programs have become a staple of convenience retail marketing, but there has been a noticeable decline in the performance of loyalty programs recently. The active participation rate for members of programs has dropped by over 2 percent in just two years. So what’s behind this decline and how can retailers mitigate this slide and turn it around.
Fortunately, there are new insights that help shed a light on why loyalty program activity has declined and how to fix programs to give the customer what they want out of a program.
Join us to learn:
- What is behind this decline in loyalty program participation
- How to make small changes that will make a big impact
- What levers to pull to increase active participation from members
Enjoy the webinar!