The Problems with Loyalty Programs and How to Fix Them

Loyalty programs have become a staple of convenience retail marketing, but there has been a noticeable decline in the performance of loyalty programs recently. The active participation rate for members of programs has dropped by over 2 percent in just two years. So what’s behind this decline and how can retailers mitigate this slide and turn it around.

Fortunately, there are new insights that help shed a light on why loyalty program activity has declined and how to fix programs to give the customer what they want out of a program.

Join us to learn:

• What is behind this decline in loyalty program participation
• How to make small changes that will make a big impact
• What levers to pull to increase active participation from members

Enjoy the webinar!