Turn Your Pump Traffic Into Prepared Food Revenue.
C-stores using location-based digital ordering are generating $2.30 more per fueling transaction from guests who are already there. This report shows exactly how they do it.
Beyond Loyalty Points: How to Build a Guest Engagement Strategy That Drives Real Revenue
Join Philippe Mezritz, VP of Customer Success and Chief Customer Officer at Paytronix, and Shannon Scott, Chief Marketing Officer at Hawaiian Bros Island Grill, as they break down what it actually takes to move beyond a loyalty program and build a guest engagement strategy that drives measurable revenue in 2026.
You'll Learn:
- Why Your Loyalty Program Is Not Your Loyalty Strategy: Understand the critical difference between having a loyalty program and having loyal guests and how to use your program as a tool, not a crutch.
- The 4th Visit Threshold That Changes Everything: Discover why 95% of guests who visit four or more times keep coming back, and what operators can do to deliberately move guests through that journey.
- Personalization That Actually Moves Behavior: Learn how to go beyond "Dear [First Name]" and use visit frequency, spend patterns, and behavioral signals to deliver the right offer at the right moment without over-incentivizing guests who would have returned anyway.
- Win-Back Campaigns with Real ROI: See how Hawaiian Bros achieved success across 7 out of 7 re-engagement campaigns by treating lapsed guests differently based on their individual behavior and how Dutch Bros recovered 220,000 guests with a 10x ROI on a single campaign.
- Third-Party vs. First-Party: Owning the Guest Relationship: Understand the tradeoffs of third-party ordering volume and how to convert anonymous transactions into identifiable, marketable guest relationships.
- AI as a Team Multiplier, Not a Replacement: Get a practical framework for how a lean marketing team can use AI to pressure-test strategy, synthesize data, and automate campaigns while keeping a human in the loop.
Walk Away With:
- A clear framework for auditing your tech stack and identifying where guest data is falling through the cracks
- A blueprint for shifting focus from loyalty enrollment to loyalty engagement and the KPIs that matter
- Practical win-back and re-engagement tactics you can implement without a large marketing budget or team
- A model for sequencing offers across the guest journey to maximize incrementality and minimize cannibalization
- Insight into how to balance national brand consistency with personalized, behavior-driven communication at scale
Some brands build a loyalty program.
The best brands build a loyalty strategy and let the program serve it.