How Kettlemans Bagel Built a 32-Year Legacy and Franchise-Ready Future

 

Join Emma Latreille, Marketing and Communications Leader at Kettleman's Bagel, and Sam Danley, Associate Editor of QSR and FSR Magazines, as they pull back the curtain on how one of Canada's most iconic regional QSR brands built a cult following over three decades while preparing for its first franchise launch in 2027.

You'll Learn:

• Why Narrow Focus Becomes Competitive Advantage: See how 32 years of doing one thing extremely well built more trust than chasing trends ever could.
• The Open-Kitchen Sensory Strategy: Understand why letting guests see, smell, and film the entire bagel-making process turns ordinary transactions into organic social content and word-of-mouth growth.
• Earned Attention Over Paid Media: Learn the philosophy behind campaigns like 32-Cent Bagels and the $1 Bagel Sale that generated real press coverage and social buzz without a major ad spend and how to keep influencer partnerships feeling authentic.
• The 37% Retention Number That Matters: Discover why Kettleman's staff turnover sits at 37% against an industry average of 90%, and how "stay interviews" and culture-first investment directly protect guest experience.
• Data-Driven Personalization in Year One: See how a single year on Paytronix transformed Kettleman's from flying blind to segmenting guests by visit frequency, purchase behavior, and channel and using real-time post-order surveys to catch service issues immediately.
• What Changes (and What Never Will) in Franchising: Get a clear framework for separating what must stay identical across every location (product, quality, brand identity) from what can scale, including training systems and marketing infrastructure.

Walk Away With:

• A practical model for building "earned" media moments that don't require a big budget
• A blueprint for using loyalty and ordering data to drive segmented, tested marketing campaigns
• Insight into balancing brand consistency with local market nuance (including bilingual markets)
• Non-negotiable guest experience standards to lock in before you ever sign a franchisee
• A real-world look at how digital channels amplify an in-person brand experience

Some brands chase growth.

Kettleman's built loyalty first and growth followed.

Watch the webinar now.