Turn Your Pump Traffic Into Prepared Food Revenue.
C-stores using location-based digital ordering are generating $2.30 more per fueling transaction from guests who are already there. This report shows exactly how they do it.
Your Guest Data Is Telling You Something
Join Nonita Verma, SVP, Head of Food and Beverage and Retail at Paytronix, an Access Group company, and host Satyne Doner of QSR Magazine as they explore why so much guest data goes unused and how QSR brands can close the gap between knowing their guests and acting on what they know. Discover how to spot a lapsing regular before they become a lost guest, how to tell when a signal matters, and how AI-powered guest intelligence can turn insight into action without adding to your team's workload.
You'll Learn:
- Guest Intelligence Goes Beyond Loyalty: See how a broader view of your guests, including the ones who never registered for your program, shows who is engaging with your brand and who you should be reaching.
- Not Every Gap Is the Same: Learn why a daily regular who goes quiet for three weeks needs a different response than a monthly visitor who has been away for six months, and how to set lapse timing based on each guest's own pattern.
- Win-Back Campaigns With Measurable Returns: Hear how one brand sustained a 20% engagement rate for 12 months on a lapsed-guest campaign, with a 10 to 11 times ROI and roughly 1 in 3 guests returning who would otherwise have been lost.
- The Four Levers of Guest Behavior: Understand how to choose between increasing visit frequency, changing what guests buy, and growing your loyalty base, and why the right lever depends on the segment in front of you.
- Why Your Data Sits Unused: Explore how reservations, online ordering, POS, and Wi-Fi data end up in separate silos, and what it takes to recognize the same guest across every touchpoint.
- Insight Without Action Is Just a Dashboard: See how AI can surface segments, suggest re-engagement ideas each morning, and A/B test messaging so a lean team can act faster.
Walk Away With:
- A checklist for finding where your guest data is fragmented and which touchpoints are not connected
- A way to set lapse thresholds by visit pattern, so you reach guests at the right moment
- A framework for choosing which lever to pull for each guest segment
- A simple approach to testing win-back messages before rolling out the winner
- Questions to ask your team to find out whether you are using the data you already have
- An overview of what Paytronix is rolling out next, including advanced messaging and expanded guest intelligence, and how its early adopter program works
Some brands collect guest data.
The best brands turn it into action.