Is your loyalty program ready for 2023? 

Why Cannibals Are Killing Your Email Marketing ROI

When customers respond to an email campaign, is each response worth the same to your company? Probably not.

Cannibals ROI Brief Hero

When customers respond to an email campaign, is each response worth the same to your company? Probably not.

You'll end up motivating incremental spending from some subscribers while unnecessarily providing discounts for others who would happily pay full-price! Yet brands still send the same email message and offer to every subscriber they can reach.

Download the latest Paytronix Research Brief, and stop cannibalizing full-priced sales.

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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