You're enrolling members. You're sending campaigns. You've invested in a program.
But your guests are still disappearing after their first or second visit and you're not sure why.
The operators winning in 2026 figured it out. They stopped chasing sign-ups and started building the experiences that make a fourth visit inevitable.
Here's what the data shows is possible:
- 95% return rate after a guest's fourth visit up from less than 50% after the first
- 27X higher customer lifetime value for 10+ visit guests versus one-time visitors
- 20–50% increases in guest lifetime value with AI-enabled loyalty programs
- 65%+ 90-day active rates for frequency-driven concepts with the right engagement strategy
- Operators using 4+ platform features achieving much stronger retention than single-feature programs
Signing people up is the easy part.
Getting them back a second time is where loyalty is either built or lost. Getting them back a fourth time is where regulars are made.
This report gives you the data, benchmarks, and strategy to close that gap and build the kind of program your guests get excited about.
Get the 2026 Loyalty Report
