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Lifecycle of a loyalty program

Launch: Get Buy In from Top Down
Step 1
Launch: Design a Program
Step 2
Launch: Develop Program Ambassadors
Step 3
Launch: Launch the Program
Step 4
Launch: Set Automated Messages
Step 5
Launch: Membership Push
Step 6
Launch: March to Critical Mass
Step 7
Engage: Begin Targeted Promotions
Step 8
Engage: Add Win-Back Campaign
Step 9
Analyze & Add: Analyze Results
Step 10
Analyze & Add: Add New Features
Step 11
Analyze and Add: Modify Program Design
Step 12

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