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Lifecycle of a loyalty program

Title
Launch: Get Buy In from Top Down
Step 1
Learn more about getting buy in
Launch: Design a Program
Step 2
Learn more about designing a program
Launch: Develop Program Ambassadors
Step 3
Learn more about developing ambassadors
Launch: Launch the Program
Step 4
Learn more about launching a program
Launch: Set Automated Messages
Step 5
Learn more about automated touchpoints
Launch: Membership Push
Step 6
Learn more about increasing membership
Launch: March to Critical Mass
Step 7
Engage: Begin Targeted Promotions
Step 8
Learn more about targeted promotions
Engage: Add Win-Back Campaign
Step 9
Learn more about win-back campaigns
Analyze & Add: Analyze Results
Step 10
Learn more about analyzing results
Analyze & Add: Add New Features
Step 11
Learn more about adding new features
Analyze and Add: Modify Program Design
Step 12
Learn more about modifying program design
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