How One QSR Sold 12% More on Black Friday 2020

An Eye-Opening Gift Card Sales Story Told with Industry Data

The 2020 holiday season has presented unique challenges to the restaurant industry; but in spite of a 30% dip in year-over-year sales industry-wide, one quick-service brand leveraged its CRM, promotional offers and online platform to drive a 12% year-over-year increase in gift card dollars sold over Black Friday weekend. 

December purchases typically account for upwards of 50% of annual gift card sales, marking a critical revenue driver. In this Data Brief, Paytronix Head of Data Insights Lee Barnes explains why quick-service restaurants fared best on Black Friday, and the secrets behind one successful brand’s gift card strategy.

Thinking Beyond with Blaine Hurst & Andrew Robbins
A Conversation Between Two Restaurant Industry Masters

Listen in on this exclusive 40-minute conversation between two industry masters. Host and restaurant insider Arjun Sen, will guide this latest conversation between Blaine Hurst, former CEO Panera Bread and Andrew Robbins, CEO Paytronix. The two will share learnings from their 12-year professional relationship, dive into current events, and reveal their thoughts on the future of the industry. It's happening on January 26 at 1 p.m. ET, register now!