Emotional Connection: The Missing Trait in the Guest Journey

Mergers and acquisitions are becoming daily news, and with increasing frequency, bankruptcies are as well. The question is … why? The common trait in bankruptcies is a lack of emotional connection to the company’s guests.

For this free webinar, we will be joined by industry veteran Fred LeFranc, who is the founding and managing partner of Results Thru Strategy. Fred’s aptitude in strategic planning, leadership training, and business development has helped increase sales and profits for such companies as Burger King, Domino’s, and Steak ’n Shake.

In this webinar, we will discuss:

  • Notable mergers, acquisitions, and bankruptcies
  • The external issues affecting a brand’s ability to establish and maintain a connection
  • The ideal state for guest engagement
  • Industry winners and losers
  • How the winners engage their guests 

Tune in and learn how you can create an emotional connection with your guests and provide a lucrative future for your brand. 

 
 
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Subscriptions: The Next Level in Loyalty

What kind of loyalty program helped Panera Bread drive 100,000 signups in a single day? In a word: subscriptions.

Companies that have launched subscription programs find a significant boost to their incremental sales. Panera saw a 70% increase in food attachment by subscribers.

Download the ebook Subscriptions: The Next Level in Loyalty to learn everything from the the key advantages to the types of subscription models to consider.