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Emotional Connection: The Missing Trait in the Guest Journey

Mergers and acquisitions are becoming daily news, and with increasing frequency, bankruptcies are as well. The question is … why? The common trait in bankruptcies is a lack of emotional connection to the company’s guests.

For this free webinar, we will be joined by industry veteran Fred LeFranc, who is the founding and managing partner of Results Thru Strategy. Fred’s aptitude in strategic planning, leadership training, and business development has helped increase sales and profits for such companies as Burger King, Domino’s, and Steak ’n Shake.

In this webinar, we will discuss:

  • Notable mergers, acquisitions, and bankruptcies
  • The external issues affecting a brand’s ability to establish and maintain a connection
  • The ideal state for guest engagement
  • Industry winners and losers
  • How the winners engage their guests 

Tune in and learn how you can create an emotional connection with your guests and provide a lucrative future for your brand. 

 
 
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Convenience is the new currency
How decreasing friction increases profits

This ebook examines the ways that brands can improve the convenience of their shopping experience in order to increase customer loyalty, visits, and spend. Do you want a clear roadmap for both surviving and thriving?