The Benefits of Knowing a Customer’s Lifetime Value

CLV Brief Tile

Major brands like Disney and Amazon rely on calculating Customer Lifetime Value to make informed decisions about customer acquisition and retention, as well as measure the results of each program. 

This powerful metric is now available to nearly any restaurant and c-store brand. 

Download this brief to understand how the Paytronix Data Insights team uses loyalty data to calculate CLV and how this metric offers a way to understand customers as individuals, at-scale.

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Today's leading brands are using artificial intelligence to segment guests effectively, predict consumer behavior, and tailor one-to-one communications that drive individual actions.